Mkt 421 Defining Marketing Research Paper

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Defining Marketing Paper Jennifer S Dennis MKT/421 May 14, 2012 Sheryl Joyner Definition of Marketing Prior to reading the required materials for this marketing course, I believed that marketing was primarily selling and advertising the products or services that an organization had available for customers to purchase. My thoughts on marketing were that the person in charge of marketing at an organization was to make the customers aware of the benefits and qualities of the organizations products or services. According to Basic Marketing, “marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying…show more content…
Advertising is a large part of Target’s marketing management. The retail stores sell a large variety of high quality items at lower prices than the competitors, therefore, selling more products. Target’s marketing team is constantly re-evaluating the products sold to assure that their customers stay satisfied with the items that are in stock. To guarantee that customers stay completely satisfied, Target will special order items if requested by a customer. To continue to be the largest retail store, Target has to make sure that their prices are the lowest and that the products they sell meet all of the wants and needs of each customer. Quality and quantity of merchandise is necessary to make sure customers stay loyal to the company and recommend Target to others for the products and services that are sold there. (Target, 2010) Conclusion An organization must assure that each customer is happy with the products and services sell to become and remain a profitable business. Advertising and sales are important to an organization, but recognizing what a customer wants and needs is most important. If a company does not have the products to keep customers satisfied, they may not

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