It is important for their corporation to take care of their workers and have a reputation of treating them fairly, which is important to the customers. Wal-Mart is a very successful company that needs to pay attention to their workers feedback instead of squeezing every cent they can out of them. The better they treat their employees, the more customers will
• Explain the importance of marketing in organizational success. • Describe the elements of the marketing mix. • Explain the importance of the marketing mix in the development of marketing strategy and tactics. • Create a marketing plan. • Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.
Additionally, Costco has a goal of 3) maintaining its employee workforce, as high employee job satisfaction has translated into exceptional customer service and low employee turnover (Costco, 2012). The three standards to be chosen would be inventory turnover, store profitability and employee satisfaction. As I noted prior, the key to Costco’s success has been its ability to acquire popular goods and sell them quickly at minimal operative cost. A measure of inventory would be able to evaluate any significant trends in goods. If the inventory were to rise significantly for any particular item, it would indicate either the item is not popular, viewed as too expensive, or may be held up, off-site warehouses (depots) However, the turnover of goods is maximized by a seven day, 69 hour work, which includes weekends.
Vender’s sale anything from automotive parts, electronics, medical supplies, office supplies and the list goes on. Huffman Trucking has divided their database of customers into two portions which include type S (small accounts) and type L (large accounts). The large accounts are more loyal customers but are not as profitable as the smaller ones due to the competitive edge that many companies have to compete in to hold these loyal account holders. The smaller accounts can be walk ins, one time deliveries, or companies that only order once in a while. Both customer categories are a source of revenue and must be kept satisfied to stay in top ranks, and by delivering on time and having competitive prices they shall be kept satisfied.
“Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable. Looked at another way, analytics enable firms to understand how poorly they can treat individual or groups of customers before those people stop doing business with them. Unless you are in the top echelon of customers -- those with the highest lifetime value, say--you may pay higher prices, get fewer special offers, or receive less service than other consumers.” (Davenport, et al, 2007) Another concern that may arise as a result of Kudler Fine Foods frequent shopper program is the tendency for retailers to ignore the
MKT 421 Complete Class Materials https://hwguiders.com/downloads/mkt-421-complete-class-materials MKT 421 Complete Class Materials MKT 421 Marketing Week 1 DQ 1 What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. MKT 421 Marketing Week 1 DQ 2 Select an organization with which you are familiar.
You have plenty of locations and if you firmly believe in your company culture, than those who come work for you will stay. Overstaffing vs. understaffing Being a retail chain of stores I believe that during down season it would be better to be understaffed since you are not as large as other retailers and cannot afford to waste money. However, during high season you should overstaff since you want to maintain that great and comfortable experience for your customers that you are well known for. This is another reason for having a flexible workforce. Short vs. long-term focus In the case of short or long term focus when it comes to employment, it is my opinion that it depends on what you are looking for.
Summarise what steps you will have to take to market your business. Marketing is the management process which identifies customer needs, anticipates their future needs and then goes about satisfying them profitably. Also marketing is really about getting the right product to the right people at the right price at the right time. This is important to my business because it is essential for me to get my marketing right. As a business having a right product means having something which will sell also having a competitive price for a product meaning not an overpriced
You may not be able to offer or afford the low prices that the corporate chain store can charge or offer. By providing excellent customer service you can offset the effect of higher prices by offering a better customer service experience . to manage the higher prices they can satisfy the customers with marketing strategic techniques by spending money on advertising to get your products and service to be heard, do it gives a pleasure view of the quality of products, so this make the organisation feel very proud of offering sensational customer service. How does effective customer service benefit the employees Creating a successful working environment can enhance the importance of leading improvised employees and their morals of giving customer satisfaction and they are eager to help and put irate customers ease and improve their shopping experience. So therefore, it can overwhelmingly lead to a pleasant working environment which makes employees feel satisfied and good at what they do.
Boots have to make sure that they are able to meet customer expectations P4 - Identify the competitive factors in the retail environment a selected organization faces Bargaining power of buyers: Customers are powerful potential buyers as they can switch easily and doesn’t cost them much as they have stores in easy locations. However supermarkets will have to reduce prices in order to attract customers. There are a lot of small sellers and few large buyers as the buyers buy in large quantities which show that they are powerful. A single buyer is a large customer to a firm as they buy more. Buyers purchase from multiple sellers at once, such as customer stores.