The Importance of Vision and Goal Setting as a Leader

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Running head: THE IMPORTANCE OF VISION AND GOAL SE The Importance of Vision and Goal Setting as a Leader ORG 300 – Applying leadership Principles Colorado State University - Global Campus Brandon Connelly October 22, 2011 1 THE IMPORTANCE OF VISION AND GOAL SETTING AS A LEADER 2 The Importance of Vision and Goal Setting as a Leader Every organization must have a vision of what they will become in the future. Vision is the foundation of direction and is the force that puts everything else in motion. The company mission determines and shapes this vision (Clark, 1997). Having no direction will only harbor resentment and hostility in the work force. There is nothing more frustrating than toiling about and getting nowhere. You can not have recognition without direction. As we know, recognition is one of Herzberg's satisfiers essential for group motivation (Clark, 1997). Without a company mission, consisting of the necessary building blocks, realistic goals, objectives and tasks, nothing of notable import gets accomplished. Without goals there is no measure of accomplishment. This lack of a sense of purpose is damaging to the overall morale of the employees. "Good organizations convey a strong vision of where they will be in the future" (Clark, 1997, para. 2). A personal example stems from a team building seminar our company held in which we were all asked a series of questions to how each of us viewed different characteristics of the company. We all have different interpretations and being able to see how employees view certain things brings illumination to what motivates them. One of the questions was "What is the big picture?" Most of us stood around scratching our heads. We really didn't have a clue. After landing a Direct TV rights deal and getting all our football games broadcast in high definition, we lost our purpose from that
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