Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
Apple recognised early advantages of globalisation and implemented various strategies to expand internationally which results in wide range of their stores all over the world now. Globalisation has allowed Apple to globally source materials and achieve cost advantages. By Apple knowing the influence of globalisation they have been able to respond good. Quality expectations are another influence that impacts on a business. Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers.
A winning brand name does not require instructions or explanation to know what the organization offers. A great brand name assists in marketing and advertising. It can become the difference between an organization and its competitors. A brand name can also create an emotional connection with the audience. Simply put, a great brand name communicates to the customer, tells them what kind of products they expect and how the business differs from competitors.
Not only do they sell these items the company sells high end computers to its customers. Apple markets its personal computers has the best computers on the market that feature top of the line features that other companies cannot match. 2. Describe the role of Apple stores as an important part of its marketing strategy? Apple’s retail stores are an important part of its marketing strategy because it has become the face of the company.
Since its inception, Apple has been the computer company to beat. Steve Jobs’ unique vision for the products he created, along with his formula for developing a remarkable competitive advantage, accounts for Apple’s success. As the company grew throughout the years, Steve Jobs and his team maintained and grew this advantage, helping the company to further differentiate itself from its competitors. Siri is a recent product offering which further enhances Apple’s competitive advantage. Apple describes Siri as “the intelligent personal assistant that helps you get things done just by asking” (Apple, 2012).
This value of Apple represents the company’s considerable competitive advantage in product conception, design, and marketing. Apple is amply compensated for the innovation that the firm has embedded in the product. The portion captured by U.S. firms design, distribution, and sales exceeds the value of its manufactured components. Although to a large extent the iPod is not manufactured in the United States, it is designed and sold here, and U.S. firms do quite well in the bargain. Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
Apple products are a part of our daily lives, many people have written books, articles, given talks on the reason why apple has been very successful in business. Some have cited management ideas, apples business strategies and Steve jobs way of approaching things as some reasons of why apple has been successful, however on a closer look the following principles contribute to apple success ; first of all apple products are not created just developed because they have the best engineers who can develop the products from the best technology on the contrary the employee of the company have to like the product initially before its released to the market, this is evident because Steve jobs always used apple products, the assumption of apple is that the employees represented the ideals of the customer ,hence they have to produce something that they can live without this is in contrast to other companies whose goals are to produce the product and then test with the customer which can either lead to failure of a product or its success. Apples products are usually user friendly, consumers tend to shy away from products that are difficult to operate, the product has to be easy to learn as well as understand (Lusted,
The first dimension, idealized influence is a behavior that results in employee admiration, respect, and trust in the leader. Steve Jobs remains up-front and central during whatever changes may occur. He is a leader that even in dark times when things look down he is still inspired to keep going, especially in 1996 when he became CEO of Apple again due to Apple purchasing NeXT Software. He garners respect from the success he has accomplished and does not sit back and let others do his work for him The second dimension is inspirational motivation, are things that a transformational leader will do to provide challenge to work and normal everyday tasks. Some examples of this would be demonstration of commitment to organizational
The other environmental factor: ‘Technology’ is a significant tool for Apple to reach out to its costumers. Apple’s philosophy is not to engage in market researches and solely relies on providing a great product, but then how does Apple engage with it’s customers and applies it’s marketing strategy? Steve Job’s was cited, “It isn’t not the consumer’s job to know what they want. It is difficult for a consumer to tell you what they want when they have never seen anything remotely like this” (Guru Nanak Institution of Management, 2015). Apple success results from iTunes, once the customer is logged on, Apple accesses significant information of consumer’s behavior and purchasing habits.
Assignment 1 Creativity and Innovation, ‘Personal Characteristic’. According to Rhode’s 4Ps personal characteristic, the most important output would be under the ‘Person’, being the person as individual will be the fundamental era and the start of every success in creating or beginning a journey that will count towards the remaining of the 4Ps in theory. For example late co-founder and CEO of Apple product Steve Job and Wozniac has inspirational drive that could not be deterred by failures or concerns, Steve’s ideas became part of global drive for the success of the company which lead to global recognition in demand arguable because how inspired to the world he is as the marketer brand of the largely well-structured company to be, so through that the process of apple became a living dream with the first launching of its first ever product like the IPod, IPhone, IPad, ITunes and IClouds. Despite the hardship behind his innovations finding for the core objective of his creative innovation, he managed to live the dream to the fullest. Job’s contribution to the company is the innovation which took place in the day light of booming technology worldwide and that has made him to think outside the box in a short period of time, questioning and analyzing the outcome success and failures that hold the key of his innovation idea.