The Lemonade Stand

737 Words3 Pages
Delicious Lovingly Lemonade Stand Curtis M. Lewis Devry University Delicious Lovingly Lemonade Stand Brand name and its importance Delicious Lovingly Lemonade Stand is a lemonade stand that provides fresh and sweet lemonade. Delicious Lovingly Lemonade Stand sells homemade lemonade, lemon meringue pie as well as cupcakes. DL stand had ample space and is safe for people to pull over. A name is very important when considering branding options. A winning brand name does not require instructions or explanation to know what the organization offers. A great brand name assists in marketing and advertising. It can become the difference between an organization and its competitors. A brand name can also create an emotional connection with the audience. Simply put, a great brand name communicates to the customer, tells them what kind of products they expect and how the business differs from competitors. Therefore a brand name is a powerful positioning strategy (Bovée, & Thill, 2012). Mission statement At Delicious Lovingly Lemonade Stand, we make simple lemonade beverages that have no added sugar, are freshest and from the yummiest lemons. Our fresh-squeezed juices are all homemade and our great attention to the society and the environment ensure that we are a truly sustainable business with a positive impact on the world around us. The mission statement is important to the company as it outlines the goals and direction of the company. The mission statement also informs the public of the direction of the company. It acts as the guide in decision making and communicates goals to consumers, Shareholders, leaders as well as employees. The primary objectives of the company are also stated in the mission statement to give leadership insight (Bovée, & Thill, 2012). Therefore a mission statement is the road map of the company and tells the world
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