In drinking the “hyphy juice,” they were agreeing to celebrate the movement but also show others the way to fulfillment. They were given an answer to their question about whether they belonged somewhere or not. Even though many of the actions appear dangerous to other members of society, the individuals participating in the actions ignore the very danger of the movement. Just as the people in Jonestown followed Jim Jones and “drank the Kool-Aid,” so did the members of the Hyphy Movement and the bay area. Although the movement did not lead to the horrific death toll in Jonestown, it still represents how people, specifically youth, can be drawn to danger in the hopes of finding their
1 Branding Strategy 2 Dessert flavored Pinnacle Vodka offers their consumers a chance to relax and indulge in delciously sweet cocktails. Because Pinnacle targets a younger consumer market, their strategy needs to rely on innovationi and uniqueness with the ability to capture the essencce of a good time with friends and family. Not only are those core values necessary, but today's youth require constant and changing stimulation to keep their interests. Therefore, Pinnacle adheres to their consumer needs and wants by continuing to proliferate their vodka flavors and building brand value with each introduction. Beam Inc.'s General Manager, Deb Boyda noted, “We had the chance to create an iconic integrated brand campaign from the ground up focusing on the fun of the product (Brazzier).” The vodka line's branding strategy positions the array of flavored vodkas as a way to add to a fun, playful, and congenial atmosphere when being consumed.
He links the product to the smell of adventure which makes the quality of the product stand out. This is because the smell of fresh air when you’re on an adventure is no better than anything else. He also mentions that if your man uses spice it will be the best nigh of your life. That is an exaggeration to prove that the product is of good quality and worth your money. Product attributes This involves promoting a unique attribute that is superior or different from the competition.
To me, this is an effective ad; it has developed a unique way to display a bottle image, it draws its viewers in to look at the colors, and also it identifies the product in the headline, which are components of what make this ad noticeable. The advertisement of Absolut Citrus Vodka has significant amount of pathos to enhance the need of this product. Its overall color is yellow and background is green. I think that the makers of this ad purposely involved bright colors, because they usually bright up people’s mood and brings happiness. Also, the eye catching picture of the lemon peel in the shape of a bottle in the center of the page is exemplifying the lemon flavor, and resembles freshness the vodka has to offer.
According to the author, how does the ad use logos (logical appeals)? According to the author, the ad uses logos that appeal to the reader, such as: beautiful and successful actors, athletes that promote health and strength, or also pull in an actress from a television show, that is already a popular everyday household name to try and sell a product. It makes the idea of even consuming milk beneficial in so many ways. 3. According to the author, how does the ad use ethos (ethical appeals)?
The music that is used in this commercial is also intriguing to the viewer because it starts off as just a simple beat. As the commercial proceeds more instruments are added to the beat while the commercial its self is also adding meaning to its story. As you watch the commercial you don’t immediately notice the music crescendo but it does play a part on how you feel the story. The overall design and detailing of this commercial help the viewer draw in and stay drawn. As a result, this commercial leaves you with a lasting impression, tender
Emotions are the one thing that no one can really get away from and this is a very effective way advertisers can get a potential consumers attention. If someone sees another person crying it triggers the emotion of being sad. Like in this ad, everyone is smiling. A smile is said to be contagious, so seeing all of these important actors and doctors smiling smoking Camel cigarettes gives a consumer the thought that these cigarettes will make them happy. The use of appealing to emotions is strong in the ad, yet it doesn’t say it will make the consumer happy, they assume it
Entertainment areas are places where employees should relax and have fun. Having electronic surveillance in this area beats this logic. Most people behave differently when they are having fun from when they are in the office, in a way that helps them unwind. Surveillance can make employees to imagine that they are still in the office and may not really have fun and unwind. Explain whether it makes a difference if an employee is in an open area or in an enclosed office.
It also uses humour occasionally to make viewers laugh and to relieve some of the tension built up by the suspense. Finally, it presents believable characters like Gordie LeChance, played by Will Wheaton, and Chris Chambers, played by River Phoenix, as real people. Therefore, suspense, humour, and the ability to present characters as real people make Stand By Me a highly entertaining film. First, the plot of the movie is captivating because of the suspense. This is what compels the audience to keep watching, as the viewers never know what is around the next corner.
One reason for Jamba Juices success is the fact that they keenly observe their value discipline of operational efficiency and to maintain said operational efficiency with as low a cost as possible. Jamba Juice is known for its low cost juices and snacks in their industry and has changed the way consumers viewed retail fast juices. This discipline has made Jamba Juice the preferred choice of consumers in the retail juice market. Jamba Juice from inception decided on the type of product to offer the consumer market. They needed to offer the product at the right price and with some variety that would stimulate the consumers mind.