The producers of Old Spice advertising utilize many rhetorical tools to make successful ads. In Old Spice’s Odor Blocker advertisement with Terry Crews, the rhetorical tools they use throughout help to sell the product, but also in a way distracts the viewers from what the product really does. Terry Crews, former NFL linebacker, now comedic actor, is used for this commercial to represent the hot, masculine image which Old Spice
Another way commercialism can manipulate consumerists, is by the use of famous or good looking icons to sell their product. Brands ranging from Reebok using the popularity of Sidney Crosby to Tiger Woods advertising for Nike, is used to let the consumers know that their product is used by the best athletes in the world. Another example is the Old Spice commercials which singles out the method of ‘you can be like me’ and instead says “you may not look like me but you can smell like me” (Old spice) to add a comedic twist to the methods of basic commercialism. Famous icons are used to attract attention to their brand to sell a certain product. Therefore commercialism has become essential to consumerism through the use of icons that are known world wide or appealing to the consumer.
Bud Light: Real Men of Genius “Today we salute you Mr. Unathletic sports talk radio guy.” (www.budlight.com) That is just one of the many Real Men of Genius commercials produced by Anheuser-Busch. Many people think they are dumb and pointless, while others get a hilarious laugh at the stereotypes and “paying mock tribute to the unsung heroes” (www.usatoday.com) of the particular ad, whatever it may be. Over the course of this essay, the stereotypes aimed at the male gender and the points of the ads will be discussed as well in hopes of shedding some light on a great ad that a lot of people don’t understand. The stereotypes in the Bud Light ads are aimed towards the male gender and the “unsung heroes” of America. The “unsung heroes” are the inventors or facilitators of the great things that all men have come to love in America.
Want to Smell Like A Man? When companies produce advertisements, they use a series of different techniques in order to lure the audience into buying their products. The Old Spice Company produces men’s hygienic products, and are known for making humorous advertising commercials by using references of the ideal masculine guy. In one particular Old Spice commercial, “The Man Your Man Can Smell Like”, a muscular man is used to provide a variety of humor, sexual and rhetorical appeals, such as pathos and ethos, to grab the audience’s attention and persuade them to purchase Old Spice products. Although the Old Spice commercial isn’t very effective in appealing to logos, its appeals to pathos and ethos were strong enough to overpower that matter to make it a success.
This is a perfect sound to hear when the product that is being sold is said to soothe the feet since it will create a soothing effect of the consumer. Satire is used in that same sentence with the term pseudoscience, which can be defined as fake science. It is used to make the MagnaSoles credibility improve
When “Cadieux refocused QuikTrip’s product offerings toward high-volume items such as branded beer, soda, cigarettes, coffee, and candy, and eliminated low-volume items such as canned vegetables, he cut prices as well.” Then he decided to add gasoline sales, which has proved to be doing well as he aims to be the dominant convenience/gasoline retailer in each market, and have high-volume locations. However, QuikTrip’s success can be attributed to providing its customers with “high quality products and excellent service.” If any company were to learn something from QuikTrip’s success, it would be to hire the people who you want to have represent your store – people who are over-achievers, and put effort into all of their work, whatever the task may be. Using a company’s human resources for the better, hiring the right kind of person to work for you, who has a positive attitude, can change the image and culture of your organization. If your customers are happy, then they will most likely want to come back to recreate the pleasurable experience. This will also generate positive publicity for your company, as word of mouth can be a powerful tool to attract and retain new
At the point when the ad shares their idea that happiness can come at any price, the emotion is becoming stronger. This ad is likewise speaking to one’s emotions because of the way the brand is attempting to identify with the current situation of the world. By expressing, “We know times are tough. So let’s put a little change back into your pocket. See ya on October 25th for 25 cent donuts,” Dunkin' Donuts needs the audience to know they comprehend the hardships individuals may be experiencing, and they need to not necessarily help them, yet make their business appear as though they are offering back to the general public.
Because men are normally the authority figures, the image could represent my father or husband. The gentleman’s image also exudes confidence and style which shows his character. Because the ad shows the man nicely dressed this stirs my desire of excitement to purchase the slacks for my husband. Seeing the gentleman lounging, taking pictures and grilling makes me imagine my own husband wearing those clothes doing some of the same activities. The ad use words like” the freedom, rich lasting colors and attractive shades”.
It is a marketing process by which a brand gets into a contract with a celebrity and makes the celebrity to endorse the use of its products in a way that it creates trust among the customers. It depends on the celebrity’s image and ability to add value to the brand. The risks associated with celebrity endorsement are as follows: 1) The reputation of the celebrity may derogate after he/she has endorsed the product. Example: Pepsi Cola's suffered with three tarnished celebrities - Mike Tyson, Madonna, and Michael Jackson. Since the behaviour of the celebrities reflects on the brand, celebrity endorsers may at times become liabilities to the brands they endorse.
What we must understand is advertisement is all about appearances. It is also about information and what excites us as consumers. Stereotypes alone pave the way to sexism and the idea that one sex is superior to the other. For the purpose of this paper the advertisement projected toward women will be ad number one and the advertisement projected toward men will be ad number two. First let us look at advertisement one.