Assignment 10 Essay

1119 WordsApr 14, 20155 Pages
Assignment 10: Promotion (20 points) In Section 10, you learned about promotion. Now, you'll apply what you learned. 1. Describe a company that you think uses advertisement well as a promotional strategy. What do you think makes their advertisements successful? (1-5 sentences. 2.0 points) A company that uses advertisement well as a promotional strategy is McDonalds. McDonald uses ads well because of their M logo. The M logo is recognized around the world. Therefore when you see the M you know its McDonalds. As a result McDonalds that uses advertisement as a well promotional strategy. 2. Describe a company that has gotten publicity from the news media. Why did the company get publicity? Was is positive or negative publicity? (1-5 sentences. 2.0 points) A company that gets publicity from the news media is Apple. Apple gets publicity from the media for there new inventions that everybody wants. They get good publicity because they are in the media. They are in the media about all the ground breaking things they come up with. Apple is a very important company, so it is always getting publicity in the media. 3. Describe a real or made up example of word of mouth promotion. Why do you think people were motivated to spread this message to others? (1-5 sentences. 2.0 points) Word of mouth is a promotion that spreads from person to person through a message. For instance if someone was opening a new club they would want people to know. Therefore to let people know they would use word of mouth promotion. Which means they would send a text to people that its opening and then people would tell people. Therefore this would be an example of word of mouth promotion. 4. Find an example of a print or Internet ad that includes images and text, and then answer the following questions about it. a. Describe the ad. (1-3 sentences. 1.0 points) The
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