Describe the purpose of the promotion mix and the different elements: The purpose of the promotional mix is to advertise for your company and to spread a message to their customers. We can divide the promotional mix in to different sub groups: Advertising, personal selling, sales promotion. Public relations, direct marketing and sponsorship. Advertising is one of the most important groups. With advertising you make your company famous.
Therefore, social media directly influences the purchase decisions and behaviors of the consumers since they usually seek nowadays the opinions, comments, reviews, and recommendations of others in social media. To support further the conclusive statement about social media’s strong impact on consumers, the survey from Ambassador also stated that 71% of global customers have a high likelihood of recommending or referring a particular brand to others on social media, especially when they have a great and positive experience with the brand. This is chiefly because consumers see other consumers as more objective than the companies’ own marketing message. Consumers are undistorted by emotion or personal bias. In details, once customers have consummated purchasing a brand, product, or service, they will be using it, experiencing its upsides and downsides, and forming their personal opinion of it.
You can choose to advertise your products in the public by putting up billboards, posters, commercials and leaflets. Personal Selling Personal selling is a very effective of maintaining sales and customer relationships (loyalty). This in involves interpersonal selling to the customers, which is the contact between the buyers and the sellers with the aim of convincing the buyer to think and behave a certain way. Sales promotion Sales promotion is when a business is trying to persuade the consumers to buy a particular product in order for the business to try and make some profit or for the exposure of the product. In this you have one of the most common sales promotions which is the By One Get One Free (BOGOF), this is when the company is telling the buyers that if they buy two of the same products, they will be paying for just one of the products meaning that they will get the second product for free.
The marketing strategy will present consumers with a line of fine quality imported or domestic foods or products. The marketing strategy will also include the introduction of a loyalty program in which will reward consumers with perks and savings for their continued support. In order to create such a program that will become popular with consumers, data will need to be collected and analyzed. This is where the marketing department will be spending a lot of time on. The expansion of the company will require additional market research in interested regions.
Below is Walker’s old and new British logos. Branding is a crucial marketing strategy and is very effective as it allows the product or company that represents it to be easily identified by consumers. It is also possible to associate an ideal or notion with a product or business through branding, for example, the dark rich maroon colour used in the Costa Coffee logo and presenting the date of the business’ founding implies a feeling of heritage and establishment. This is a form of target marketing as it is used to make their product appeal to the people that are most likely to buy coffee which is mostly adults, those at work, commuters etc. and less aimed to appeal to children (hence a lack of bright colours an
Observations from the Boob Tube Three common goals exist in advertising. These goals include creating awareness of a business, its services, and products by informing consumers. Generate and increase sales and attract customers by persuading the consumers to buy the product. The third goal is to remind the consumer about the company, services, or products by creating or modifying the image (brand recognition). The advertising strategies depend on the target audience of the television program.
For this task I have been asked choose a business to analysis how the business has been designed covering the points I have been discussed in P1, P2, P3. The business I have chosen is Amazon. Amazon objective are to become a better place for customers to buy and sell products to the highest standards while they still making money, they also discover new products the releases that customers would be interested to purchase, but they aim to keep their customer pleasure by offering discount and giving vouchers by storing their products in large warehouses. Amazon is a biggest worldwide business which provides products to their customers; by providing latest products to their customers they could make great money. Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers.
Price The price is another valuable tool for promotion as it determines how much customers have to pay for the product. Walkers use the price as a promotional tool by printing it on the packaging, this shows the public that the RRP is what they are selling the product at and it withholds their corporate image of a fair value even if certain retailers decide to increase the price. This will help Walkers achieve both their aim and objective as
This could lead to the customers sharing their experience to their family and friends which means the reputation of the company grows which automatically increases the profits. Organisations should collect information from customers in order to know what they want and tailor everything in respect to pleasing the customers. This upsurges the satisfaction in the customers which overall effects everyone, customers and the organisation. Some of the methods of collecting data by retailers are as follows: • Marketing research – This can develop new retail services and assessment
Icons on the overhead signs will help multi-lingual guests. Relevant information will be provided quickly by a digital message board that will feature items in that week’s ad, community information, and special offers and services, upon entering the store (2012). Consumers can relate to graphic displays and good communication of product information. Relating to a store helps satisfy consumers, which leads to social influence on consumers. Therefore, Target is using socio-cultural environments to impact its customers by creating a favorable store image.