To keep their passion for the company offers their employees flexible schedules, benefits and profit sharing, just to name a few. Focusing on serving special needs and tastes – Whole Foods sells natural and organic food products which represents a small percentage of the entire U.S. grocery store sales (less than 8%). This is a niche market that is growing rapidly. To expand their growth they felt this should be done via several small acquisitions in order to breakthrough those desirable markets they are after. 2.
In addition, Franchising is a key component of Panera’s success. Franchising has enabled Panera to grow more rapidly because it is the strategy of the Panera that enable it to be available in such location where customer can easily find it. Till December 30, 2008, there were 725 Panera franchised bakery-cafes operating and signed commitments to open an additional 256 Panera franchised bakery-cafes. Nearly 2000 Panera Bread bakery café will be opened by 2010. According to their official site “Panera Bread serves fresh baked, handcrafted artisan breads, sweet and savory baked goods, hand-tossed salads, wholesome soups, and signature sandwiches in a distinctly warm and welcoming environment.
2. A. Customer Satisfaction is an important factor to the success of a supermarket because of the nature of a supermarket. A super market is a neighborhood store that patrons who live near by will visit often. By default, customers will come back weekly to buy essentials like grocerys and tolietries and by providing the best customer service, the supermarket ensures that they win the customers loyalty, in spite of other factors that may lead them to
Case 2: Whole Foods Market 1. What are the chief elements of the strategy that Whole Foods Market is pursuing? Growth Strategy: Whole Foods has maintained a growth strategy using a combination of opening new stores and acquiring smaller chains that had good management and were in promising locations. Since the company has ran out of attractive acquisition candidates they are focusing on opening 10-15 bigger stores in metropolitan areas ranging from forty thousand to eighty thousand square feet. Their main acquisition was Wild Oats in 2007 for $700 million which gave them entry to five new states.
Focusing on one market or region at a time, WFM should roll out an incentive program for loyal consumers that offer price breaks every time they shop. In addition emailing customers with coupons, classes, demonstrations etc. would increase brand loyalty. This would increase operational excellence and efficiency by identifying exactly who WFM customers really are. This recommendation incorporates customer intimacy, focus, concentrated growth, and market
As of 2006, the restaurant industry was growing by 5% a year. Due to this growth rate there was room for more firms to enter the industry. This changed the industry structure in the coming years by introducing more competitors. As of 2006, there are 910 locations of Panera Bread with over 330,000 consumers per location. Panera’s business model satisfied customers’ needs through providing quality food in a casual setting that continued to bring customers in for the ambiance as well as the food.
After a period of time, the company expands its flavors into several kinds, not only plaint and vanilla, and it also improves its size into 8-oz, 4-oz and multipack according to different retailers and customers. In addition, the company developed strong relationships with leading natural foods retails such as the chains Whole Foods and Wild Oats. In the belief of its management, this company always take its customers, suppliers, and distribution partners into consideration when they are thinking about revenue growth. There are three options of this company. The first one is that expand six SKUs of the 8-OZ product line into one or two selected supermarket channel regions.
Most of the time they promote their products to businesses but in this case they promoted their products to individuals as customers could purchase a coke with their name on it and it would get sent to their house. Coke has a relatively stable market as they have bought innocent and are now in the healthy drink industry. McDonald’s is in a rapidly changing market as peoples tastes are changing and to suit their customers they would need to change up their meals and advertises more healthier foods such as salads. McDonald’s have bought Starbucks and they use the good beans for
Target Corporation Case Analysis Executive Summary Target Corporation is the second largest U.S retailer with over 1,700 stores across the U.S. Target offers trend-driven merchandise and offers groceries for their SuperTargets. Target is unique and stands out from other retailers because it offers more upscale and trendy merchandise and keeps true to its "expect more. pay less" tagline. Target is also able to stick out because it offers its Target REDcard allowing customers to save 5% off of every purchase. Targets mission is: "Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More.
Whole Foods considers its core values to be the soul of its company. Whole Foods’ goal is to sell the highest quality products that also offer high value for their customers. They obtain their products locally, as well as all over the world, often from small, uniquely dedicated food artisans. Its product quality standards focus on evaluating ingredients, freshness, taste, nutritive value, safety and/or appearance of all products. Whole Foods actively supports organic farmers, growers and the environment through their commitment to sustainable agriculture and by expanding the market for organic products.