Grocery stores are in competition with smaller markets like Kudlers and Whole Foods. If the brand name grocery stores like Ralphs and Vons did not offer organic and specialty items, the market structure of Kudler Fine Foods would differ. This market structure positively affected Kudler because there was no barrier to entrance within the quality foods market. What negatively affects the company with this market structure is that they are compared to big companies who are able to supply some of these rare items at a more competitive price. One of the marketing strategies that ensure the company of long-term profitability is the personal relationship built with the customer base.
Whole Foods had a head start on the niche of providing a variety of natural and organic foods. 3. Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? What do you like/dislike about the company’s motto “Whole Foods, Whole People, Whole Planet?” Do the motto and the principles underlying it (Exhibit 1) really matter at this company or are they just nice words and cosmetic window dressing?
If the company wants to be successful, the store must decide what market the product will thrive in, what the competition is and how to market the product given the retailer’s available resources (Marketing considerations for small-scale specialty food producers, 2007). With Kudler Fine Foods’ emphasis on gourmet items, they have created a niche market for their products. Niche marketing allows companies to target a very specific audience and to give them exactly what they want or need (Levinson & Lautenslager, 2005). By conducting market research, Kudler Fine Foods can narrow in on the wants and needs of its customers. Market research is not something a company should do on its own.
In the past Kudler Fine Foods has secured its clientele by using newspaper, and word of mouth. As they progress forward many of their target market will be a younger demographic and will be reached via social networking. Technology will be a large part of marketing to their customers about store promotions and new products and services. One large cost savings for Kudler Fine Foods is that using social networking is usually not as expensive as direct mail, or newspaper. They will also save in man hours used to set up and take down in-store displays which can be uses to promote catering
Empowering employees with experience will allow them to help the public successfully resulting in an overall customer service experience that will set them apart from other local grocery store chains. In turn, Company Q should implement an employee incentive program that rewards employees, based on their, performance, commitment, and customer feedback. Employees who go above and beyond what is expected should be valued and praised for the hard work they do, by having an employee of the month award with additional
She has grown to have a loyal customer base as her cheeses are agriculturally sustainable, use locally produced products and uses healthy methods of producing her cheeses that does not harm the environment. Currently, Klahsen is deciding whether to expand her business into one of four different ventures or to keep Monforte going the way it is. Criteria The recommendation chosen for Monforte will need to be financially feasible as well as profitable. They will also need to be in line with Klahsen’s values including using sustainable agriculture, being socially conscious, and staying local. Alternatives Changing costing structure The current pricing model/cost structure of Monforte is that of a restaurant.
Additionally, the website should be immediately upgraded with e- commerce capabilities and an extensive catering service section. Many consumers will visit the site on a whim and find out that their favorite store can provide food for their events. No matter the scale of their function, each package should be described at the website. This will enable the customer to feel connected to the company, both at the store and home. Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes.
The law proposed by France in making the fast-food companies to either advertise with healthy food messages or be taxed by 1.5% on their ad budget was a bold but a very reasonable move. This can eventually make the food companies be more aware and cautious on their products that could lead a way in creating more sensible contents not only in advertising but also in their product developments. A more sensible and vigilant McDonald’s was a result of this proposition. As it turned out, McDonald’s developed and created healthier food choices for their
Organic food remains popular due to three common misconceptions: that it is healthier to eat; that buying organic food supports small businesses and strikes a blow against big, evil corporations; and that the cultivation method is better for the environment. Most people would agree that healthy food supplied by sustainable production are good goals, so the scientific facts should be established even if they contradict our emotionally satisfying assumptions. According to The National Review, “Americans believe organic food is healthier by a 2-1 margin, despite the lack of any evidence supporting this” (Hughner, McDonagh, Prothero, Schultz, Stanton). Organic and conventional farmers use two different ways to grow the exact some species of plant. The fundamental makeup and biochemical content of a crop is defined by its genes, not by the way it was grown.
the website is well designed and explains the concept of Whole Foods® very well. Customers also can order online and pick up their order at local stores. * Furthermore, the company’s reputation for having the largest selection of organic, healthy, locally grown foods of any supermarket worldwide makes them attractive to customers. * In addition, good customer service, staff’s enthusiasm about promoting the products and real estate in wealth neighborhoods are also the reasons why Whole Foods® is so popular. * Weaknesses * First, some of the foods products