Panera Bread Essay

2381 Words10 Pages
Panera Bread Case Study I. Executive Summary Panera Bread is one of the largest fast food restaurants offering value added service with high quality offerings. Its strategy is to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Besides this, unique menu with high focused on fresh artisan bread products, and the outstanding Panera’s bakery-cafe operations, signature bakery-cafe design, and the great bakery-cafe locations are major factors of Panera’s success. In addition, Franchising is a key component of Panera’s success. Franchising has enabled Panera to grow more rapidly because it is the strategy of the Panera that enable it to be available in such location where customer can easily find it. Till December 30, 2008, there were 725 Panera franchised bakery-cafes operating and signed commitments to open an additional 256 Panera franchised bakery-cafes. Nearly 2000 Panera Bread bakery café will be opened by 2010. According to their official site “Panera Bread serves fresh baked, handcrafted artisan breads, sweet and savory baked goods, hand-tossed salads, wholesome soups, and signature sandwiches in a distinctly warm and welcoming environment. Panera Bread is committed to using high quality ingredients in the food they offer and making a lasting contribution to the neighborhoods in which their customers and employees live and work through programs like Operation Dough-Nation”. Therefore, the unique menu offerings itself is the one of the major success factors of the Panera Bread. II. Situational Analysis A. Environment 1. Economic conditions and trends The economic growth rate is low and the economy has not yet recovered from depression. The interest rates are under pressure. Yet, the artisan bread industry is strong. The sale of premium breads in the departmental stores is increasing. In addition, customers

More about Panera Bread Essay

Open Document