By making Chobani yogurt available on the conventional yogurt aisle of supermarkets, he achieved a wide consumer demand. He also distributed the yogurt in all kinds of stores, small or big, which helped to popularize his unique yogurt even more. Finally, his promotion strategy was mainly associated with traditional advertising, social media and direct communication with customers. Hamdi’s company gave special importance to the direct communication with
Opportunities Compounded with the fact that their dips are sold adjacent to the chip section in supermarkets, the increase in demand for these goods allows for more opportunity for growth in the Mexican food category to compete with already established producers in the market with jalapeno and salsa dips. The company also has an enormous net sales of $3 Billion, and lending their name to enhance their dip industry could be effective by
Natureview Farm has been very successful in the natural foods channel. The company uses a recipe using all natural ingredients and uses a special processes that gives their yogurt a smooth and creamy texture. They do not use artificial thickeners that are used by other companies such as Dannon, Yoplait and Breyers. The cows they use are not treated with the hormone rGBH. Their yogurt has a shelf life of 50 days, which is 20 days longer than their competitors.
Naturally Fantastic Going to a gas station or a regular supermarket, there’s always some kind of product that’s say “Natural”, whether it is a drink, chips, cheese, it is everywhere. Today, going out to eat, or even shopping for some snacks, people don’t bother to look at the labels. How do people know what they are eating? The popular words such as natural, fresh, wholesome, and organic are money-making food terms for producers to make profit. Even if natural and organic products are highly expensive, consumers but them because they associate those terms as healthy and organic.
A commitment to nutrition without compromising taste or quality remains at the core of its business philosophy. The largest market for the company is North America, accounting for 68% of total sales with the European market coming in second at close to 19% of total sales. Kellogg’s expands and adjusts its portfolio to meet the changing needs of its customers worldwide, introducing new products on a routine basis. Market research indicates that consumers demand more convenience as lives become more hectic. This market plan will focus on the introduction of a new cereal product that is easier to take and eat on the go, but just as nutritious and appetizing as one enjoyed at the breakfast table.
Example General Mills dominates Cereal while Frito-lay dominates Snacks/chips, Kraft dominates cheese based, ConAgro dominates Corn based products like popcorn, and finally Campbell dominates Soup and vegetable drinks. Nestle is the rightful market leader in terms of Size and number of brands its revenue is 141 billion nearly 6 times of General mills. They compete in various segments like Ice Cream, Packages food, Frozen Food. But in the last two years General Mills has changed the industry with its Acquisition of Yoplait and making it one of the biggest Yogurt brands in U.S. they increased the market share considerably to worry Dannon the Yogurt market leader. General Mills made 4 basic changes to position themselves better and increase their market cap.
Introduction As a global manufacturer and marketer, it is important for Generals Mills to innovate and develop new products to satisfy customers’ need in order to maintain market shares and continuous growth. The company provides consumer foods such as ready-to-eat cereals, yogurt, ready-to-serve soup, dry dinner, and so on. General Mills operates both domestic and international, but for the new product we created will only focus on the US market. As the increasing awareness of healthy eating and increasing demand for organic food, we decide to create a new product of the breakfast cereals by adding traditional Chinese coarse grains and other nourishment ingredients into oats. We try to create health-oriented oatmeal for sub-health people and help prevent diseases for healthy people.
Kellogg’s has a strong foot hold in the snack food market sitting just behind Pepsico at number two in the world, as well setting themselves apart from their other breakfast food competitors General Mills and Post. Kellogg’s has several strategic advantages including their movement towards healthier alternatives, smart acquisition choices and their dedication to their corporate and social responsibilities. While the company is headed in the right direction, they do have some areas to watch out for in the future including dealing with bad publicity around recent recalls, the two fold pressure of eliminating unhealthy choices completely from their offerings, and dealing with low net incomes in recent years due to inflation. Through R&D Kellogg’s has realized who their target consumers are and are capitalizing on their buying patterns, placing them at a strategic advantage to their
the website is well designed and explains the concept of Whole Foods® very well. Customers also can order online and pick up their order at local stores. * Furthermore, the company’s reputation for having the largest selection of organic, healthy, locally grown foods of any supermarket worldwide makes them attractive to customers. * In addition, good customer service, staff’s enthusiasm about promoting the products and real estate in wealth neighborhoods are also the reasons why Whole Foods® is so popular. * Weaknesses * First, some of the foods products
MACRO Group is a holding company, which is specifies into to natural’s protein products. And Cimory itself is the local company that specifies to produce premium pasteurized fresh milks, yogurt drinks, and cheese at affordable prices. As a local dairy producer, Cimory has become quite famous and already successfully compete with other large multinational dairy companies. As the one of local success dairy company in Indonesia, Cimory is planning to expand its market to other countries. They expected to become as successfull as in Indonesia as long as they keep consistent on their standard quality for their product.