Our Fast Food Society When first hearing or seeing the term McDonaldization a certain name pops to mind, McDonald. Ronald McdDonald is known around the world for his tasty, quick, and fast food. McDonalization is a termed developed from George Ritzer describing how our society has adopted a culture of the characteristics of a fast-food restaurant. With Mcdonalization as being a way of life, it affects almost everything we do, including the food industry but also education, the professional field, and healthcare. According to Ritzer, our society is becoming fast pace, thus the need for efficiency, calculability, predictability, and uniformity.
Their array of menu options continue to evolve and change to meet the diversity of consumers. It is clear that the one primary difference between the two restaurant philosophies is specialization vs. broad range appeal. McDonalds, with its deft of product offerings has embraced the idea of producing and selling whatever products the customers wants. Five Guys' seemingly has identified a market niche and continues to serve it with high quality product, providing customer service and support sought after by their clientele. 2.
The Company's bakery cafés are principally located in suburban, strip mall and regional mall locations. Panera is the largest bakery café concept in the U.S. and the dominant company in the high-growth $15 billion Fast Casual dining segment. Management continues to roll out new and exciting products to stimulate consumer appetites. Along with Panera's lower check average versus casual, and its high-volume lunch business, Panera appears positioned nicely to increase sales and continue taking market share. I am a firm believer in the long-term merits of this dominant café bakery concept.
Panera bread’s products have always been a cut above the competition. They offer a unique Artisan style of baking. They consider themselves a superior fast food restaurant with a strategy to provide high speciality bakery and café experience to customers. This strategy fits with a broad differentiation strategy that appeals a broad range of customers. Based on the case, the company had 910 locations in 2006 competing with the top restaurant chains in the USA such as Mc Donald’s and Starbucks.
So much evidence, evidence that we would attribute to past experience, exists to prove that fast food indeed makes a person fatter and that cash can buy anything we want. Fast food companies could discover a new way of cooking or a new additive that didn’t affect the flavor of the product but produced great health benefits for the consumer. Everyone would flock to fast food restaurants without the fear of consuming too much fat or too many calories because of the reports that the food can induce weight loss and better health. Our government leaders could decide that
As mentioned in the Jacobs text, working together with natural principles of development, expansion, sustainability, and correction, people can create more prosperous economies that are more environmentally sensitive than before. (Jacobs, 2000) Companies such as McDonalds have a successful track record of reaping the benefits of this philosophy. According to the Shell Oil Website, CEO Steve Miller believes in the importance of recognizing and implementing these strategies because of their responsibility to achieving ecological and societal sustainability and at the same time, acceptable profitability. (Shell, 2003) In this paper the
These franchises are known for selling pre-prepared meals of foods like hamburger, French fries, and soda. “Researchers have pretty much decided that these cultural shifts to prepackaged, high fat, convience foods are the main factor behind America’s obesity epidemic” (Collum, 2006). “Fast food chains have been criticized by dietitians in recent decades for being unhealthy and a cause of obesity” (Wikipedia, 2006) Sugar is another problem in the U.S. One study conducted by Odilla Bermudez, PhD, MPH, concluded that “more than two thirds of adult Americans reported drinking enough soda and/or sweet drinks to provide them with a greater proportion of daily calories then any other food. In addition, obesity
Fast Food Craze Fast food restaurants today are either kiosks or recognizable quick service restaurants. Franchise operations such as McDonalds and Wendy’s have generated restaurant chains that offer standardized meals across the globe. Because of their affordability and popularity, fast food restaurants and drive-through outlets are popular. Also known as “sit-ins” and “upscale kiosks”, these restaurants cater to extremely busy adults by creating a distinct ambiance in which people feel comfortable. Very affordable, they may seem attractive to anyone hoping to save time and money, but ultimately fast foods slow us down.
Consumer’s are responsible for their selection in foods and if they chose to consue products that give no nutritional information that is on them. Zinczenko argues that lack of information given to the consumers about the food they are consuming is grounds to file lawsuits against the fast food vendors. Though there is truth to Mr. Zinczenko’s arguments, I disagree, with placing the blame on the fast food supplier’s. Consumer are responsible for . As far as healthier affordable alternatives, you pass just as many Subways, Jimmy Johns or Panera’s as you would a McDonalds.
Unlike many other competitors, Wendy’s limited the number of menu items to four main products: hamburgers, chili, French fries, and Wendy’s Frosty Dairy Dessert. Although this limited menu added convenience for customers to choose the food and simplicity to Wendy’s preparation process, Wendy’s had no choice but to abandon its original “limited menu” concept during the late 1970s to respond in a timely manner to customer trends. As the U.S. economy entered a recession, the customer’s increasing demand for low cost fast food restaurants stimulated the continual emergence of new competitors and major competitors