Unit 9 P4 Business Report

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Introduction I am investigating a number of promotional activities that may form the basis of future articles in editions of the magazine. I have to describe the promotional mix used by two of the businesses I chose which is River Island and Tesco. PROMOTIONAL MIX Promotional mix is basically all about communication. This is because promotional mix promotion is the way in a business makes its products known to the customers, both present and potential. For example, the companies I have chosen River Island And Tesco both alert their customers about new product like send them emails or texts they only send email if subscribe to their website and the for Tesco as well, but Tesco send letters out to their customers who have a club card. If…show more content…
Also this will help the reputation for the business. Tesco and River Island give charity to different organisations because it will be a public relation within their community as well; also Tesco last donated nearly £600,000 for children’s education and children’s welfare. Tesco also does school vouchers for school that need computers so, every time a customer buys an item they would get school vouchers and they would give it to their children and the teachers would receive it from the…show more content…
Twelve million viewers watched the third series and it took a 40pc share of Britain's TV audience. The marketing director of Tesco has said that “The show is well crafted, authentic, and inspiring. The partnership will build on these fundamental elements, bringing them to life across multiple platforms as we gear up for an exciting few months for Finest.” What is the purpose of using the promotional mix? The main purpose to use promotion mix is to guarantee that customers are alert of the existence and positioning of products. Promotion mix is also used to encourage customers that the product is better than competing products and to remind customers about why they may want to buy it. It can also be used for attracting new customers, creating an image, increase sales, encourage customer loyalty, create awareness and also reassure new customers. Reference: http://www.tutor2u.net/business/marketing/promotion_mix.asp Communication

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