Develop and document, on behalf of an organisation for which you do or might work, a detailed process whereby it will be possible to investigate, identify, assess, and include the needs of customers in planning processes. Activity 1.docx How can quality, time and cost requirements be balanced? It's all about the expectations of the customer and what they intend on using it for. If they pay a premium price for a product then they expect it to be of premium quality and a quick turnaround. If the product is of low value, then the quality expectation isn't so great.
This means that they must effectively be able to communicate with customers as this could be the difference into whether a product sells or not e.g. if Tesco's are having a complaint about a electronic device that doesn't work then they would ask for a replacement or a refund however they may not have the receipt so the customer would not be able to get a refund however they may be able to negotiate and the business must think of a solution to avoid any misunderstanding or conflict. As customers are the main attraction of the business, they need to be impressed by what the business has to offer. When the business needs to provide service or sell products to customers they will have to use persuasive techniques to make them purchase goods from the business. The assorted ways in which a business communicates with the customers effectively to satisfy them is known as the 'Promotional mix'.
6). Consumer behavior can give some insight to the way a consumer makes a decision about a particular product or service. The thought process behind a visit to a certain store or a website is also a part of consumer behavior. Organizations want and need to know about how a person decides to use certain services or products. The same organizations must know what thoughts or feelings keep customers away.
P5 What is positioning? Positioning is very important that the business develop a specific marketing mix so that they can influence the potentials of the customers. This is something that will help the business to design they own brands in their own imagination so that it will meet the customer’s needs. It is very important that the business understand the customers point a view about their products so that they can improve on the products. For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling.
In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
Demographics and Psychographic, both help explain the customer in general, and what he or she is looking for in the business. The importance of completive intelligence was explained. Knowing what the competitor is offering and how to find this information out is important to any
Also, the consumer’s emotion and shopping experience is another influencing factor. Consumers also exhibit distinct buying behavior based on their occupation and level of career development and emerging social status.
In 1998 Susan Fournier argues that customers have relationships with brands of products. Some would agree but others wouldn't. They would question how and why which is going to be the discussion of this paper. The relationship between a brand and a consumer must share likes as well as dislikes, characteristics, tendencies of each other. The brand and consumer share the satisfaction guarantee label between the two.
Consumer has to have reassurance from marketers when it comes to purchasing a particular product because some family members may try to discourage them from make that purchase. And once again it goes back to saying that ads for this product must appeal to ALL people. This will keep consumers coming back and that will increase the chances of this product
Taking the consumers beliefs and values into consideration will allow us to target an audience whose beliefs and values will not clash with their culture. We also have to consider their interest because we want to make sure we target those consumers who will be interested in the product that we produce for them to