Development of the product’s size, quality, design, brand name, and packaging are important when trying to match with customer’s needs and wants. An organization should explain how their product’s features benefit the customer. Place: Where the customer meets the product. The question is how does the customer get to that place? An organization needs to make sure the product or service they are offering is in the appropriate location where its target markets can reach it.
Market research should be done on a continual basis to keep up with trends in the market and keep a competitive edge against competitors. It can be used to identify potential customers which can answer who are going to use their product/service? Are they male or female? Etc. It’ll allow the company to understanding existing customers.
There are some key factors involved in the market research:- Location Competitors Target market Cost of products Services to the customers Time frames to complete the task Servey with the customers Collect the feedback. After considering the role and market research of business it is necessary to decide how the needs will be fulfilled. It helps us as follows:- The work is actually based on the collection of some information from the business nearby:- 1. There should be a team assigned to complete the research work. 2.
What does this mean and why is it so necessary to communicate with and listen to clients/ customers – both current and prospective? This means that customers chose what product meets their needs so if the organisations do not focus their products to what they want, they can just go to another organisation. So it's very important to communicate with clients/customers in order to know what they want and be able to offer it to them. Trainer Comments 16/06/2015 01:25PM | Good | Activity 2 16/05/2015 01:42PM * 1 Explain how you might: * diagnose problems matching service delivery to customers * develop options for improved service * provide relevant and constructive advice to promote the improvement of customer service delivery I would diagnose problems matching service delivery to customers by constantly monitoring operations so I could identify problems earlier. This can be done by examinating sales/supply figures and customer feedback.
Basically, it is used to anaylse the business as a whole and per section and to determine performance. It is also a requirement of the ATO. What are the expectations of managers and supervisors in relation to budget or financial plans? To maintain the budget and implement the financial plans into the business. This also includes educating staff about the responsibilities of maintaining costs.
To utilize these performance indicators correctly an organization must collect both current and past data in the form of surveys, reports, and calculations to determine whether the supply chain is operating correctly. The Importance of KPIs When an organization needs to measure the performance of their supply chain they can choose a few key performance indicators to determine if their current system is successful. A supply chain exist because there is a need for a product by a customer, therefore customer service levels can tell an organization if they are meeting that need. If the customer’s needs are not being met this could result in a reduction of sales and a permanent loss of customers to other sellers. To ensure there are enough products for all customers, an organization will usually forecast the demand of the item.
Companies practicing the marketing concept strive to satisfy customers' needs while achieving the organization's objectives at the same time. From a managerial point of view, Marketing is the process of planning and executing the concept, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Because consumers are constantly seeking quality products and services, companies continue to seek how to meet customer expectations. Businesses today face a number of challenges and opportunities including globalization, the effects of advances in technology, laws, and regulations.
Another challenge that arises is discovering, ‘who you will be marketing to?’, or your demographics. ‘Who you are marketing to?’, tells you where you are going to sell your products, what stores they will go into, and what parts of the world the offer of your products will be. How your product will be packaged is another challenge. Packaging can be what is appealing to specific cultures, age groups or ethnicities. This challenge goes hand in hand with the first one because both involve detailed research to answer many questions.
A. These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market. B. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm. C. It is useful to think of the marketing strategy planning process as a narrowing-down process.
They do this whilst following the organisation procedures and policies,IT team – provide help regarding the organisations systems e.g. telephones, computers, laptops, date storage and security, networks, aiding customers to use it correctly improving their quality of work. | 3.1 | Can you explain the purpose and value of identifying internal customer needs and expectations? To provide high quality service the requirements and needs of customers need to be identified to decide which course of action is best to be taken. Communication is important to find out how to serve them in the best way possible.