Below is the first part of your Marketing Plan Report: QUESTION 1 You have to submit the first part of your Marketing Plan Report that covers among other things: 1. Situation Analyses, this will include: a) Situational environments (such as demand trends for your product/service; your customers; the decision makers; social and cultural factors involved; are demographic important here; state-of-art technology effects; politics and economic effects). b) Neutral environments, this has to do with groups or organizations. Media reports (favourable or unfavourable), consumer associations, and legislations. How do they have effect (if any) on your marketing plan for your product?
1. “Needs, value, satisfaction and relationships are among the most important core marketing concepts.” a. Briefly define each of these concepts and discuss their importance to marketing. b. How can marketers influence customers’ perceptions of value and their level of satisfaction?
Managing quality Ford has changed the idea that companies had about managing quality just as a final inspection, by making it an omnipresent task in the whole assembly process. This makes that every defect found can be fixed in a faster and less expensive way. After the automobile is assembled a full final test is given to check fitting panels; dynamics; functioning electrical components; and engine, chassis, and wheel alignment. 3. Process strategy The Repetitive Focus is the process strategy used by Ford in its vehicles.
The assessment of this case study, in conjunction with arriving to an appropriate cost for materials and freight, will help determine the recommended best course of action for Precision Worldwide, Inc. and Hans Thorborg in deciding the preferred product for the organization. Key Issues and Problems Precision Worldwide, Inc. (PWI) is faced with a business decision that will potentially affect the organization’s continuity and profitability. The organization recently held meetings to discuss the introduction of a substitute product into the marketplace by a competitor. In making a business decision to ensure the ongoing future of the organization, the key issues and problems need to be outlined to provide certainty that all issues and problems are addressed to facilitate a sound recommendation to the organization. * Disproportionate level of steel ring inventory compared to demand PWI currently has a large quantity of steel rings and specialized steel in inventory in excess of
Is it possible to achieve the goals considering the market conditions? * Time- Is there enough time to complete the objective in? Is the deadline sufficient? Marketing process involves situation analysis. This analyses the internal and external environment in an effort to identify opportunities to satisfy unfulfilled customer needs http://www.netmba.com/marketing/process/ Once the opportunities have been identified the company needs to come up with a marketing strategy for their target market.
Marketing and Sales planning process: 1. Current situational analysis: Undertake a detailed evaluation of the current circumstances surrounding the client’s business activities producing a snapshot of where their business is today in relation to the market and their competitors and where they would like (or could be) at a given point in the future. 1.1. Evaluation of existing marketing activities: Benchmark the current marketing activities against those of competitors, market norms and industry leaders. 1.2.
How do these alternatives compare (at a minimum include operational, financial and marketing considerations)? (3) As Das what is your recommendation going ahead? How would you implement your plan? 2. ITT AUTOMOTIVE: GLOBAL MANUFACTURING STRATEGY (1) What are the implications for both cost and flexibility of automation?