There is, however, a difference between management and leadership. Which is more effective for efficient and effective supply management? First of all the Purchasing or Materials Management division of a company must align its objective to the organization’s objective. Supply Management professionals must be involved from the start in the development of the company’s business plan to represent the customers’ potential issues. Also, any changes to the business plan will need supply management’s assistance to implement the changes successfully.
This paper will discuss the psychological and social factors, such as perception, motives, attitudes, family, personality, reference group, and social class, which influence consumer behavior in the direction of the purchase of a product or service. It is vital for marketers to develop an effective marketing message, recognize and be familiar with how to apply this knowledge of consumer thinking to create and develop an effective marketing of its products and services. In the process used by marketer’s to develop a marketing message, marketer’s must factor in their target audience and what they are trying to sell as the most important reasons that a consumer must buy their products or services. Consumer behavior involves the psychological and social practices many go through in the attainment, use and discarding of merchandises. Items which may be attained, used and discarded are items such as vehicles, services for professionally laundered items, and practices such as when to or how to receive health exams.
Once the product is designed it should be properly tested before mass production in order to try to work out kinks or other issues that may arise in the testing phase. A package and price must be decided on for the product. The company also has to decide on the distribution system of method in which to use. The item must then be promoted which can be done by advertising, word of mouth, price pointing the product during a special promotional period of time, and having a way of promoting the product even after the promotional period ends. The final step is very important and it must be done on order to stay successful.
Is it possible to achieve the goals considering the market conditions? * Time- Is there enough time to complete the objective in? Is the deadline sufficient? Marketing process involves situation analysis. This analyses the internal and external environment in an effort to identify opportunities to satisfy unfulfilled customer needs http://www.netmba.com/marketing/process/ Once the opportunities have been identified the company needs to come up with a marketing strategy for their target market.
In order to sell to someone a item you need to understand their needs and wants. In order to do this you need to know how to communicate effectively. In order to sell something to anybody you must have product knowledge. If a sales person approaches a customer with a question, what good would they be without the knowledge of the item? Knowledge is power and for retailers, product knowledge can mean more sales.
1. “Needs, value, satisfaction and relationships are among the most important core marketing concepts.” a. Briefly define each of these concepts and discuss their importance to marketing. b. How can marketers influence customers’ perceptions of value and their level of satisfaction?
For an organization to achieve its marketing goals the company should possess a marketing strategy and that strategy must include different marketing elements. One main element is the marketing mix. The marketing mix is a combination of things used in the design, production, and sale of any product. The marketing mix focuses on the combination of elements in a specific way that will create a successful mix to fulfill consumer needs or wants and at the same time increase sales. Obtaining a company’s desired results often takes experimentation, research, and analysis.
Training Standards and training are very important for the employees to maintain as these are the two things that are essential to ensure that the service is maintained at the necessary level to keep the customers happy. The main aim and goal of customer service is customer satisfaction. Customer satisfaction is a term generally used to measure a customer's perception of a company's products and services. How to set up a customer service programme? 1.
The product is importance of a high-quality product that delivers value to the intended end user is critical. Marketers will consider product as an information that includes sales data as well as market research information about customer satisfaction. As marketers respond to the feedback of the customer, they will make changes to their products and services. Pricing is an important consideration in the marketing planning process. Pricing decisions are based on the costs of producing and delivering the products and services.
Employees join the organization, make investment decisions, interact with customers, design new product and assemble components. Therefore, organization should know how to better satisfy individual needs and preferences. * Union preferences Pay strategies need to be adapted to the nature of the union management relationship because unions have different interest. In addition, compensation deals with unions can be costly to change. Step 2: Map a total Compensation Strategy Often use in marketing to clarify and communicate a product’s identity.