These buyers have a common need or want and can be satisfied through exchange relationships. 1.2. 2. Designing a Customer Driven Marketing Strategy: Two important questions must be answered for a winning marketing strategy: What customers will be served? (target market), How can these customers be served best?
1. What Functions of HRM are similar to marketing functions? How can thinking about “marketing” a company’s jobs improve the strategy focus of human resources personnel? The functions of HRM that draw similarities to marketing functions are the aspects of identification, recruitment and having the where with all to be able to make great choices on perspective personnel. In order to correctly carry out these actions it takes being able to present these functions in a way that the consumers can grasp and have a strong urge to want to be a part of the company that is being presented.
Develop and document, on behalf of an organisation for which you do or might work, a detailed process whereby it will be possible to investigate, identify, assess, and include the needs of customers in planning processes. Activity 1.docx How can quality, time and cost requirements be balanced? It's all about the expectations of the customer and what they intend on using it for. If they pay a premium price for a product then they expect it to be of premium quality and a quick turnaround. If the product is of low value, then the quality expectation isn't so great.
These ideas need to improve to increase consumer satisfaction. Kudler addresses the product section of the marketing plan to increase sales. For example, Kudler plans to use a frequent purchasing program to notice which items sell most frequently. Kudler will also bring in useful information if the company later contacts the consumers who purchase these items to see if the product is satisfactory or what improvements need to occur to make the product more useful. Kudler may also discover what selections of items consumers want to see on the shelves through the use of this information.
Promotion: Informs the target market about the ‘right’ product and includes selling that product through personal and mass selling. Promotion can be geared to retain current customers or acquire new ones, but is always designed to stimulate interest to the point of purchase of the ‘right’
The three dimensions of need discover include; asking appropriate questions, listening and acknowledging the customer’s response and establishing the buying motive. When asking questions they should be appropriate questions and in line with where the customer is with their research or knowledge of the product or service, for example, if a customer has done some research on the product and they have a good idea of the features and how those features would be beneficial to them, the customer may become frustrated if you ask questions surveying type questions. If a sales person is not listening to the customer is it easy to ask questions that may seem redundant to the customer, thus frustrating the customer and making it hard for them to trust the salesperson. It is very important that the salesperson listens and acknowledges what the customer is saying and the answers that they give to the questions asked. This will help a great deal when selecting a solution for their problem.
When an organization uses differentiation it uses the goods and services of the company to satisfy the needs of its customers with competitive advantages. This allows the companies to lower their price and focus on the values that generate a comparative of higher price and a better margin. It benefits of differentiation require producers to segment markets in order to target goods and services at specific levels of the organization and generate a higher then average price. Organizations that uses differentiation strategy have to face the
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,
What effect did the product life cycle have on the product in the simulation? The product lifestyle cycle allows for the customer to buy into the products image and product. The simulation allowed me to develop and enhance marketing ideas, and examine what was important to the customer. The perceptual map made the marketing strategy visual and making certain valued elements relevant for customer perception. What is the relationship between differentiation and positioning of products or services?
“The ideology of advertising in an ideology of efficacious answers.” To encourage consumers wants, needs and offer solutions to help them solve their problems. The way people spend their money on products to control their judgments. Make them feel confident. For example, using the First Impression; how you’re judge the way you present