This was done by customers using social media such as Twitter and Facebook, this worked because the customers would post images and videos of their name in the coke bottle to using the social network. This was a success because a lot of people had basically advertised the product for the company by sharing images on the internet for other people to see and get attracted to it. The third promotional objective the company wanted people to not only consume the product but also love it as a brand. This done by using types of media such as pop up personalisation booths, which allowed people to customize their own coca cola bottles by putting their own name on it and other features. This was done on the internet where people had access to do so, also when the customers were done consuming the product they will be able to keep it and using as decorations or the personal use in the future.
Sponsorship – both used the Olympics to boost sales, recognition of the products, improve sale i.e. revenue. * The purpose and objectives of the promotional mix Does it apply to McDonalds and coke? Corporate image – McDonald used this because they are a fast food restraint at it leads to bad things such as obesity. Most of the time they promote their products to businesses but in this case they promoted their products to individuals as customers could purchase a coke with their name on it and it would get sent to their house.
This method of service offered by DDB as it consists of them matching demographics of a product with demographics of a medium. However as mentioned before it will involve different types of media such as; TV, radio, magazines etc. Media buying has been achieved by DDB as they provided posters, advertisement on the TV as they have to pay a free in order for the product to be shown of the different types of media. As DDB would have to design product to meet the needs of the customers as they would have to compete against other agencies that Marmite is ‘Loved’ more than its competitor, which is Vegemite. Posters around and within supermarkets would increase awareness to customers about the campaign.
Dalman and Lei must provide reasons to back up the use of the e-customers order system. They must be professional and show others how useful this could be. Dalman and Lei must provide a well thought out plan to advertise this invention and show the managers, employees and customers how this will be the solution to many problems that people
Their logo shows simplicity because of the golden arches forming an “M” of Mc Donald’s. It is made catchy by the colour of their logo. Red and yellow stand out in highways and in town, this is a good strength of their branding, as people will be attracted to their restaurants, and this will improve their customer relationship, as people will be more attracted to Mc Donald’s, because of their effective branding strategy. A weakness of this technique is that if Mc Donald’s had not bought any patents, trademarks and copyrights on their branding, other companies could have stolen it off them. Another weakness could be
Sales Promotion Coca cola spends a lot of money advertising and even though the brand name is very popular Coca cola still uses consumer sales promotion in order to attract new customers and also to provide their existing customers with an incentive to purchase more of their product. Coca cola sponsors many events and uses those stages to promote sales. Public relations (PR) The definition of public relations is the profession or practice of creating and maintaining goodwill of an organization’s various publics. Coca Cola came up with a campaign that would encourage people to connect with the brand equally online and offline. The company swapped its usual branding on its bottles and cans with 150 of
Advertising is a form of communication used to help sell products and services which business offer, normally it communicates a message including the name of the product and service and how the product can benefit the customer, the advert attempts to persuade potential customers to purchase or consume more of a particular brand of product, advertisement can also be used to promote the business rather than the product. The most important thing for any business and Coca Cola is extremely good at this and the way they get the message across to the right target market. Coca
They could collect their competitor’s sales figures. This is an example of written communication used within the business. The main purpose of collecting this information would be so that Tesco would get an Idea of what type of sales figures they them could expect. One other purpose of collecting this type of information could be to set self a target for their own café. Costa Coffee and Starbucks make a lot of money and have a high market share.
Do you make the communication more inclusive than previous ads so as to speak to a large diverse audience? The super bowl makes a big impact. I encourage the super bowl to use the Cheetah ad and the Moka Opera. These tow are the creative ones. With this huge number of audience these ad is a good choose because both has a good graphics and could be related to broad big customers data bases.
As the Marketing manager expected to develop a reward system, the following proposal will highlight a system that will enable greater reliability with respect to response time and assure quality and compliance with HACCP requirements. CHOKA Enterprise Inc must consider the following factors in the design of such a reward system to ensure its success i.e. to ensure that the programme is beneficial to both the employees and the supplier company. These factors include: * The use and implementation of their two critical factors which they have already established that is quality of products and reliability in delivery times. The company must ensure that any new plan they develop must be established with these two critical success factors.