Business coursework creating a Marketing proposal Every business has a marketing department. Marketing about understands the customer’s needs and wants if you fail to impress your customers they would turn to someone else like your competitor. To prevent this happening you must • Understand consumers needs • Understand and keep ahead of the competition • Communicate effectively with its customers to satisfy customer expectations • Be aware of constraints on marketing activities Therefore successful businesses in this world now have a secret behind there success but to be successful you must have an excellent marketing objectives. Marketing objectives are an essential part of the marketing plan as they provide
There are some key factors involved in the market research:- Location Competitors Target market Cost of products Services to the customers Time frames to complete the task Servey with the customers Collect the feedback. After considering the role and market research of business it is necessary to decide how the needs will be fulfilled. It helps us as follows:- The work is actually based on the collection of some information from the business nearby:- 1. There should be a team assigned to complete the research work. 2.
What does this mean and why is it so necessary to communicate with and listen to clients/ customers – both current and prospective? This means that customers chose what product meets their needs so if the organisations do not focus their products to what they want, they can just go to another organisation. So it's very important to communicate with clients/customers in order to know what they want and be able to offer it to them. Trainer Comments 16/06/2015 01:25PM | Good | Activity 2 16/05/2015 01:42PM * 1 Explain how you might: * diagnose problems matching service delivery to customers * develop options for improved service * provide relevant and constructive advice to promote the improvement of customer service delivery I would diagnose problems matching service delivery to customers by constantly monitoring operations so I could identify problems earlier. This can be done by examinating sales/supply figures and customer feedback.
Russell/Chapter 1/TC1 Mr. Penchiala our goal is to look into your staffing strategies and see where decisions can be made that will improve the work environment, recruit the best people, and provide opportunities for creativity and increase productivity as well as profits for Tanglewood. Our first step is to look at the areas of staffing and decide the position in each area that will benefit Tanglewood. This is an overview of those areas and my recommendations for the position Tanglewood should take in those areas and why. We will address each area in more detail as we move forward. With each area there is a continuum that has an either/or extreme on each end.
But they still need to evolve, to reengineered its supply chain to improve their business. Now with the differentiation strategy, every process of Best Buy is related to the customer needs. Whenever the customers walk into the store, they will have support from Best Buy’s employees. As Mr. Anderson said “The closer you get to the customer, the better your ability to see what the needs of business are”. Differentiation strategy, which offers unique features that are valued by the customer is such a great strategy for Best Buy to adopt.
Kudler Fine Foods is a premium specialty store stocked with bakery products, meat and seafood, cheese, diary, and wine products. The stores are in the San Diego area with locations in La Jolla, Del Mar, and Encinitas. The organization has a mission to “provide their customers with the finest selected foodstuff, wines, and related needs in an unparallel led consumer environment” (Kudler, Mission Statement, p. 2, 2008). Kudler Fine Foods has its targeted market established. Marketing research allows the organization to implement an effective marketing mix that includes the 4p’s.
This can be done through good communication between internal customers, reducing frustration between colleagues which can affect service of external customers – risking damage of image. | 2.1 | Can you describe the products and services offered by own organisation to internal customers? Customer service – helpful to all internal customers as they analyse what is needed from a customer query and direct them to where is best to go for their desired needs. HR – they look after staff regarding their welfare and any other issues they may have so that staff feel looked after. They do this whilst following the organisation procedures and policies,IT team – provide help regarding the organisations systems e.g.
It considers responsible, knowledgeable, and friendly “crew” to be critical to its success. It nurtures its employees with a promote-from-within philosophy. Each employee is encouraged to taste and learn about the products and to engage customers to share what they have experienced. Most shoppers recall instances when helpful crew members took the time to locate or recommend particular items. The customers do not just come there to buy a loaf of bread.
They also want to maintain a certain atmosphere for their customers while they shop so they have that great experience and want to come back, for instance natural displays and educational demonstrations. Developing expertise and resource strengths – Whole Foods ensures that team members were knowledgeable and enthusiastic about the products and they educated the customer as often as they could. Staff members are empowered to do whatever it takes to meet or exceed customer expectations. Whole Foods believes that keeping their employees happy will in turn lead to happy customers. To keep their passion for the company offers their employees flexible schedules, benefits and profit sharing, just to name a few.
Because of the forecasting, it allows the supplier to create inventory in advance based on retailers predicted sales and demands. This allows the supplier to keep more of the higher demanded