Kudler Fine Foods: Marketing Strategies And Tactics

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kudlerKudler Fine Foods Brian Terry MKT 421 October 24, 2011 David Rubenstein Kudler Fine Foods For an organization to be successful in the 21st century, organizations know the importance of marketing research. Marketing research is defined as “a process of defining a market problem and opportunity, systematically collecting and analyzing information and recommend actions” (Armstrong & Kotler,p. 199, 2009). The goal of marketing research is to reduce risk and uncertainty. Organizations use the five- step marketing research approach to recommend to the organization what is needed, what will sell what the consumer wants, and knowing competitive intelligence. Marketing research gives the organization the best opportunity to develop breakthrough opportunities, and gives the organization a competitive advantage. Kudler Fine Foods is an organization considering expanding. In this paper, the subject to define is the importance of marketing research in the development of Kudler Fine Foods marketing strategy and…show more content…
Kudler Fine Foods is a premium specialty store stocked with bakery products, meat and seafood, cheese, diary, and wine products. The stores are in the San Diego area with locations in La Jolla, Del Mar, and Encinitas. The organization has a mission to “provide their customers with the finest selected foodstuff, wines, and related needs in an unparallel led consumer environment” (Kudler, Mission Statement, p. 2, 2008). Kudler Fine Foods has its targeted market established. Marketing research allows the organization to implement an effective marketing mix that includes the 4p’s. Kudler Fine Foods has a large selection of foods grown from organic producers as well as Asian specialty produce, 250 dairy products from 21 different countries as well as a foreign and domestic wine selection. In addition, a wine connoisseur is available to educate the consumer about the selection of the fine
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