Kudler Fine Foods has shown the upscale of products not is important that customers see the product as such. If the product is not marketing the upscale quality of the décor sales can decline for store locations. Importance of Competitive Intelligence Competitive intelligence is an area within the company that may pose a challenge. Competitive intelligence is imported to Kudler Fine Foods to help show what will keep the company successful. It doesn’t appear that there is many other upscale specialty food stores in the areas, Kudler would have to look in other regions.
Kudler Fine Foods also have various opportunities. First, the company has no direct competition they focus on attracting “discriminating gourmets who are looking for the more than organic foodstuffs, they want the best foods and excellent customer service” (Administration, Strategic Plan). Another opportunity is that
Marketing Kudler Fine Foods Nanette Chambers MKT/421 July 8, 2013 Marketing Kudler Fine Foods In the current retail food industry there are numerous competitors struggling for the same dollar. It is vital for each business to recognize their target market, recognize their competitors and then put together their marketing plan. The information below will detail Kudler Fine Foods marketing strategies which consist of increasing its services, improving its effectiveness of the business and increase consumer purchase cycle. This paper will also talk about areas where Kudler Fine Foods needs to expand their market research. Kudler fine food is a store that markets fine foods and needs to bring about increasing their goods to the
Other aspects of product are economic- customer value, functional- service at the point of sales, before sales and after the sales and the psychological aspect of the product like image of the product. Kudler Fine Foods is a gourmet ingredients shop and offers in-store parties and now going in to catering business. It is managed by Kathy Kudler. So customers know that it is going to be gourmet food experience because she notices some of the people at the catering places are regular customers at her stores. KFF should research the market to find the needs of the customers.
Marketing Research Paper Kudler Fine Foods is a small specialty grocery chain that is located in San Diego County who provides gourmet and exotic food products for people who want the best or something different. Kudler Fine Foods currently has three stores and in each store there is a bakery department, a produce department, a meat and seafood department, and a cheese and dairy department. Kudler Fine Foods is currently interested in further developing their fine food business by applying marketing strategies and tactics. In this paper, information will be provided, which will justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Areas where additional market research is needed
They also ask customers about what they would like to see in their stores or any other items that the company can improve on to make their business more enjoyable. In order for Kudler Fine Foods to keep a competitive edge they need to strengthen their marketing research. The company knows what consumers want know and what they like about their company at the current moment, but the company needs to do some research on business trends and forecasting. Kudler Fine Foods need to use secondary data in order to find this information out. The company needs to see how other companies similar to Kudler Fine Foods did throughout the years.
As analyzed below there are some cons to be taken into consideration for the Kudler Foods photography project. * Loss of control- While Kudler will be involved through the entirety of the project, if outsourced, their ideas will be left in the hands of the photographer and they will not be involved in the intimate editing and proofing process. * Cost of services- Kudler will need to decide the cost efficiency of outsourcing, it may be more cost effective to set up in house. * Possible loss of future jobs – Kudler could expand their business to include a marketing and design department. By outsourcing they will allow job openings and expansion to
The business current situation and problem continue to get worst. Facing no competitive competition the KFF could be the overall leader in selling gourmet foods. Establishing that kind of success will give the business the abilities of developing their own trademark. Having their own trademark could have geographic and expansion success. Kudler had great vision early on in her business, but her management skills fail to live up to earlier success.
Kudler Fine Foods Personal Values Kathy Kudler started Kudler Fine Foods back in 1998. She had a vision to establish her own gourmet food store as people can see with her vision statement. “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wine.” (Kudler, 2003). Within this paper, I will analyze the values that I have and consider the values of the organization within Kudler Fine Foods and how these values would influence my authority if I became manager. I will also use the findings from the Williams Institute Ethics Awareness Inventory Assessment also called EAI.