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Is Whole Foods’ strategy well matched to market conditions in the food retailing industry (one of the criteria for a winning strategy discussed in Chapter 1)? Yes the Whole Foods strategy has worked well for the company. They have good products and show good employees who also have shares in the company. They do not have much competition only on smaller scales or small areas in existing regular food markets. The company is still expanding even in this poor market and acquiring new stores and companies.
For instance, it can make use of technological advances to better its products and win more customers. It can also use marketing strategies to increase awareness to the customer. The company makes use of high skilled human personnel in its operations (Coyne, 1996). This way, it is able to produce good quality products and better services. The main weakness lies on the external factors such as government regulations and culture of the people.
According to Pearce and Robinson (2011) by thoroughly developing and exploiting its expertise in a narrowly defined competitive arena, the company achieves superiority over competitors that try to master a greater number of product and market combinations. As stated in their Declaration of Interdependence: “Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We continually experiment and innovate in order to raise our retail standards”(Whole Foods Market, 2012). Through identified niche markets, WFM can leverage some of their customary strong points by recognizing innovated uses for current goods using market penetration.
University of Phoenix. (2008). Virtual organizational portal: Kudler Fine Foods [Computer Software]. Retrieved July 5, 2008, from University of Phoenix, Simulation, MBA 502 Managing the Business Enterprise Web
Retrieved from University of Phoenix Prentice Hall website: https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Admin/StrategicPlan2003.pdf 25 July 2010. University of Phoenix. (2010). Problem Based Solving Scenarios: An Approach to Identify Opportunities to Create Value for the Business. Retrieved from University of Phoenix MGT521 Class materials: https://ecampus.phoenix.edu/classroom/ic/classroom.aspx 25 July
Kudler Fine Foods Problem Statement University of Phoenix MGT/251 Dr. Patrick E. Murray Kudler Fine Foods has the unique opportunity to dominate the organic fine foods market in California. While business is currently good at Kudler there are many weaknesses the company needs to address in order to remain profitable on a grand scale. Currently the weaknesses Kudler is experiencing are problems with perishable goods, high payroll; management has too many responsibilities, sales at Del Mar location, and geographic expansion limitations. There is no way to completely resolve the issues with perishable foods. Being a fine foods store that specializes in foods that do not use any type of preservatives there will always be a problem with waste.
SWOT ANALYSIS FOR WHOLE FOODS Strength Whole Foods’ Company primary source is to provide the highest quality products in the industry. It is important for Whole Foods to add a unique product that offers value to the buyer in the market. Some grocery retailers in the marketplace offer some form of organic products, but a few match the quality standards Whole Foods markets place on their merchandise. The in store shopping experience at Whole Foods Markets is a different environment that is enjoyable and desired by consumers in this market. (i.e.
Eating Healthily With a Busy Lifestyle Healthy eating is a vital part of a healthy lifestyle, however it is often overlooked. Any time hungry and hectic, it’s easy to grab whatever’s best or whatever appears tasty at the moment. Regrettably, the food that appears best doesn’t always help to make us feel the very best, and the most convenient food items are not often the most healthy. Healthy food is expensive. A few pre-packaged healthy foods, especially ones produced by special “health food” brands, cost more than other options in the grocery store.