Our Fast Food Society When first hearing or seeing the term McDonaldization a certain name pops to mind, McDonald. Ronald McdDonald is known around the world for his tasty, quick, and fast food. McDonalization is a termed developed from George Ritzer describing how our society has adopted a culture of the characteristics of a fast-food restaurant. With Mcdonalization as being a way of life, it affects almost everything we do, including the food industry but also education, the professional field, and healthcare. According to Ritzer, our society is becoming fast pace, thus the need for efficiency, calculability, predictability, and uniformity.
Many years ago fast food restaurants such as McDonalds and Burger King had a promotion to supersize your meal. By supersizing your meal you can get an extra large fries and an extra large drink. It became so popular most fast food corporations started supersizing many items on their menu. Another the way fast food restaurants supersized their meals by adding buy one get one free. This also became very popular, you can add more to your meal like if you order a sandwich with fries and get a second sandwich free or anything on the menu for equal or less value.
Fast Food Craze Fast food restaurants today are either kiosks or recognizable quick service restaurants. Franchise operations such as McDonalds and Wendy’s have generated restaurant chains that offer standardized meals across the globe. Because of their affordability and popularity, fast food restaurants and drive-through outlets are popular. Also known as “sit-ins” and “upscale kiosks”, these restaurants cater to extremely busy adults by creating a distinct ambiance in which people feel comfortable. Very affordable, they may seem attractive to anyone hoping to save time and money, but ultimately fast foods slow us down.
Adjusting its local recipe is a key to success. In other countries there are more traditional ingredients rather than the ones used in the United States because of this McDonalds chain has to find the adequate local ingredients to be used in their kitchen. Countries have a different economy from that of the United States, in order for McDonalds to work in the food industry oversees there has to be a price adjustment too. In some countries such as India in which most of the sandwiches cost 40 rupees(less than $1). A complete meal cost the equivalent to $2, this means that there is a price differentiation compared to the one in the United States in which a meal cost between 4 and 5 dollars.
Their array of menu options continue to evolve and change to meet the diversity of consumers. It is clear that the one primary difference between the two restaurant philosophies is specialization vs. broad range appeal. McDonalds, with its deft of product offerings has embraced the idea of producing and selling whatever products the customers wants. Five Guys' seemingly has identified a market niche and continues to serve it with high quality product, providing customer service and support sought after by their clientele. 2.
Weight Gain In America America’s weight gain problem is brought on by the fast food industry. According to “If You Pitch It, They Will Eat” by David Barboza and “It’s Portion Distortion that Makes America Fat,” by Shannon Brownlee, each article displays information about how fast food restaurants are apart of the weight gain in America. As the number of fast food restaurants increase across the country, America is becoming the fattest Nation in the World. Shannon Brownlee of the Sacramento Bee educates readers that distortion of food is the incentive to oversized Americans in her article “ It’s Portion Distortion that Makes America Fat.” According to Brownlee, “As early as 1972 McDonalds has introduced its larger sized fries which could be compared to what used to be a McDonalds medium sized size.” She immediately points the finger towards McDonalds while she targets the fast food industry for their contributions to America’s expanding weight problem. Brownlee puts the blame on the fast food industries as she explains that it is their fault for distorting portions sizes.
Unlike many other competitors, Wendy’s limited the number of menu items to four main products: hamburgers, chili, French fries, and Wendy’s Frosty Dairy Dessert. Although this limited menu added convenience for customers to choose the food and simplicity to Wendy’s preparation process, Wendy’s had no choice but to abandon its original “limited menu” concept during the late 1970s to respond in a timely manner to customer trends. As the U.S. economy entered a recession, the customer’s increasing demand for low cost fast food restaurants stimulated the continual emergence of new competitors and major competitors
They have changed their business strategy on a number of occasions by offering different products and services. An example of this was by encouraging their usual day customers to come and experience their evening menu. Through franchising Panera was able to expand across the USA. They expected the most from their franchisees and wanted to achieve their highest growth targets through these stores. Franchisees of Panera are constantly monitored by representatives of the company, if they don’t follow strict Panera rules and meet targets their contract will be terminated, this means that Panera can remove any potential losses for the company before they become an even
However, there is opportunity with the organization to understand customer buying patterns, market needs, promotion effectiveness, and determine customer price limits. Therefore, the recommendations are to truly utilize the concentrate growth strategy by adopting a loyalty program. Consumers are aware that is very costly to shop at WFM. Even though many desire an exclusive organic, whole food diet, it is not affordable in today’s economic times. Focusing on one market or region at a time, WFM should roll out an incentive program for loyal consumers that offer price breaks every time they shop.
Mayra Morales AP English/ Comp Ms. Shultz 9 May 2012 Fast Food Nation ”This is a book about fast food, the values it embodies, and the world it has made. Fast food has proven to be a revolutionary force in American life; I am interested in it both as a commodity and as a metaphor,” said Eric (p.3). Eric Schlosser in his book discuss about immigration, labor, nutrition, pollution, safety, exploitation, animal cruelty, merchandising, obesity, and food purity. Mostly all these themes are portrayed in a negative way. How fast food industrialization has have changed the way American people eat and not only the American people- all the people of the world.