2. Better Quality & Less various menu In and Out has its own factory to supply meats for burgers, so its meats are never frozen. It prevents its employees from frying French fries in advance, so customers always can get fresh-made French fries. In addition, In and Out stores have only four kinds of menu: hamburgers, cheese burgers, double cheese burgers, and grilled cheese burgers. Although there are options for drinks, French Fries, and meals, it is suitable to say that menu of In and Out is very limited, compared to other franchise hamburger stores.
Being monitored by three physicians; a general practitioner, a cardiologist, and a gastroenterologist, Spurlock kept track of how his health was being harmed each and every day to prove his point that McDonald’s, as well as every fast food restaurant, isn’t the best choice of nutritional food. The review is for the Los Angeles Times to consider publishing as one of its reviews of the film. The Problem: McDonald’s is a revenue making giant that sells fast food meals without much regard to the effects it will have on the health of society. One of the primary reasons people are obese today in the United States is because of fast food consumption. It is after all is the easiest and fastest way to get full when one is in a rush, especially with it being cheap and conveniently available almost at every corner of any major street in Los Angeles and every other city in the world today for that matter.
Assignment 1: Entrepreneurial Leadership Maintaining The Experience Maintaining The Experience Marixa N. Butler Contemporary Business: BUS508 Dr. Edward Sherbert Strayer University November 3, 2013 Abstract This paper delves into the culture and philosophy of the Five Guys Empire and how they are able to corner the “better burger” market and continue to strive even in an environment where the economy is not striving and in a market that is saturated. The first part of the paper will explore why Five Guys is unique in the fast food world in their values, methods, and business model. We will determine some specific things that helped to rocket the Murrells to success so quickly, while still being able to maintain their start-up core values. We will then discuss the domestic and global growth and growth possibilities of Five Guys as well as how this potential growth will affect the Murrells business plan. In conclusion the paper will explore where Five Guys is headed and if they will continue on the path that they have managed to blaze.
Ahmad Ardestani EL104, 36862 Proff. A.Butler 03/29/12 In-class essay McDonald’s vs. Burger King: Menu and Food The McDonald’s vs. Burger King battle features the world’s two biggest players in the fast food hamburgers industry. As far as overall sales, number of restaurants and market presence, they really are not much of a debate as to which chain is the leader. McDonald’s clearly sells more hamburgers than Burger King does. The types of food that both McDonalds and Burger King serve are generally vary similar, a typical meal being some variation of a burger, fries and a drink.
McDonald’s burgers are lighter than Burger Kings, and weigh only 100 grams, whereas Burger Kings weigh 120 grams. The same person who takes the order at McDonald’s is the same person that serves the food, however this does not apply in the drive-thru if both windows are operating. Burger king is set up more like an assembly line, one person takes your order, and another person serves the food. McDonald’s also makes all their burgers at one time, in mass production and they are fried, then when you place your order they can add additional toppings on that you ask for. Examples would be ketchup, mustard, mayo, pickles, lettuce, depending on which sandwich has been ordered.
14-3 McDonald’s Q1. External Environment, cont. Forces in McDonald’s General Environment: • Demographic - customers now working around the clock, expecting 24 hour access to fast food, how to please range of customers from kids to contractors? • Sociocultural - customers preferences have changed to more exotic foods, healthier food with better taste • Economic - current economic downturn means customers might be trading down to McDonald’s if they want to eat out • Global - boundaries are disappearing, travelers more open to global consistency in food offerings - Golden Arches are accepted, and expected, everywhere 14-4 McDonald’s Q1. External Environment, cont.
As for their food supply, they have made a point to become aware of where all of the sources of their products so that they can be sure they are providing the best of quality foods. I will discuss different strengths about Chipotle Mexican Grill as well as weaknesses they made need to improve on. While being an avid customer at Chipotle myself I can vouch that you can be sure to have a very pleasurable experience when dining with them. Within the research that I have done I have only come up with more reason to continue to be a customer at Chipotle. One of the main strengths that I feel they hold is the relationship that the company holds with the suppliers.
A Recipe for Success Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners. That’s been the business plan since Jerry Murrell and his sons opened Five Guys Burgers and Fries in 1986. Today, there are 570 stores across the U.S. and Canada, with 2009 sales of $483 million.
At United States of America, nearly 40% of adults are having obesity problem. Due to United States of America, is having the most number of fast-food shops at the world. McDonalds, KFC, Burger Kings, etc are some famous fast-food shops which base at United States. In the film, “Super-Size Me” (2004) mentions that mostly Americans’ workers are going to buy fast-food meals as their lunch or dinner and they bought super-size meals as the shopkeeper had asked them to buy the biggest size of the meal and the price of upgrading the size is very cheap. In 2006, McDonalds’ revenue is above 20 billion U.S.
This is no surprise, as we often relate steak houses to fine dining and to be more expensive. However, the most popular red meat menu item can be found at almost every fast food restaurant in America, the hamburger. According to the Economist.com, “The average American eats three hamburgers a week, a collective effort that puts paid to 40 billion burgers annually. Despite cholesterol-phobia, the number of hamburgers and cheeseburgers consumed in restaurants has jumped by nearly a fifth since 1990” (para. 3).