Entrepreneurial Leadership: Five Guys'

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1. Determine how Five Guys’ philosophy sets it apart from other fast-food chains. Their mission statement is simple, "we are in the business of selling burgers" and their company goals are just as simple, "to sell the best quality burgers possible, we focus on Quality, Service, and Cleanliness" (Byrne, 2013). There is no need for a value menu because of their 80% ground chuck, fresh never frozen (Murrell, 2010), is a gourmet burger at a value price already and when being compared to other burger restaurants like McDonalds the taste quality is no comparison according to Consumer Reports (Consumer Reports Magazine, 2010). McDonalds chains focus is people, products, place, price, and promotion (McDonalds Mission, 2013). Their numerous ads on value prices and placement of their restaurants would prove that price, place, and promotion is at the top of their list in priorities. McDonalds' quality of meat is different than that of Five Guys'. Their beef patties are instantly frozen and transported to restaurants in refrigerated trucks (McDonalds Meat, 2013). Their array of menu options continue to evolve and change to meet the diversity of consumers. It is clear that the one primary difference between the two restaurant philosophies is specialization vs. broad range appeal. McDonalds, with its deft of product offerings has embraced the idea of producing and selling whatever products the customers wants. Five Guys' seemingly has identified a market niche and continues to serve it with high quality product, providing customer service and support sought after by their clientele. 2. Analyze the original values for the start-up company and how it remains strong today. Core values, or original values, of a company play a very important part in establishing a business in today's really competitive market. Core values are the very significant components of the identity of any

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