We will look how the competitors forced McDonald’s hand in reviewing their product development. iv. Franchises and overseas markets eg. Bolivia (Marketline, 2008) a. Franchises play a major role in the brand development and success of McDonald’s.
The amounts of food portion that we are served in fast food joints are tremendous in size and these fast foods are affordable compared to healthy foods. Because Junk foods are high in sodium, sugar, fat and low in nutrition, they fade rapidly, leaving us with the feeling of hunger. These restaurants serve us more and more junk food because they know that it has more calories, therefore it doesn’t leave a lasting of fullness so we tend to want more. We eat crap, feel like crap and then eat more and more crap. When I was in Nigeria, food always had a cultural value in my house.
In addition, Brownlee claims that the reason of fast-food restaurants work is by marketing. She provides the enough evidence to believe that advertisers try to persuade the society in order to make people go to eat at the fast-food restaurants. Furthermore, Brownlee asserts that even if restaurants provide more food for less money, they still making an appropriate profit. Additionally, she addresses the fact that the society prefers upgrade their meals just for a few extra cents, but the Americans do not realize they are earning more calories than they should consume. She argues that companies are the only responsible for people becoming obese because they provide a lot of food just for a little of money probably because companies have found out that big meals produce big profits.
They make a populace assurance to the employees. How has McDonald aligned its business, human resource, and staffing strategies? The manner in which McDonalds has aligned its business, human resource and staffing strategies is by pursuing fundamental pointers. Which include displays that shadow items for expenditure, service, efficiency, velocity, sales, hiring & firing rate, eminence, patron contentment, exactitude and lucrativeness? What are some possible talent related threats that could eat away at McDonald’s competitive advantage?
Economies of scale enjoyed by dominant companies can make life extremely tough for smaller companies battling to make headway in the same market. A new entrant to the UK fast-food market dominated by McDonald’s is the Gourmet Burger Kitchen (GBK). The business was set up by three ex-pat New-Zealanders who spotted a gap in the market for premium-quality gourmet burgers, freshly prepared to order. In addition to a standard burger and chips, the GBK menu also includes more esoteric menu items such as a chorizo spicy Spanish burger and a hot chicken satay sandwich. On average, a burger at GBK costs nearly £8.
Case Questions (In addition to the ones mentioned in the respective case. These questions are given to aid your case analysis) HomePlus: 1) Analyse Korea’s situation when Tesco entered the market in 1999. What were the main factors that induced the market entry of western retail firms? 2) Evaluate the joint venture creation by Tesco & Samsung. What were the pro & cons for Tesco to choose a joint venture with a local partner as its mode of entry in Korea?
Busy and cash-stapped families increasingly rely on take-out food for family dinners, and regular consumption of over-sized portions of fatty foods can lead to widespread obesity” (Murphy 1). When people buy fast food, it is usually because they are in a hurry and need a quick meal. With advertisements of fast food chains
The fast food industry has turned from a good idea to a terrible unhealthy way of making food. Siding with Eric Schlosser in his Interview with Morgan Spurlock the fast food industry is very unhealthy and just plain bad for you. In Eric Schlosser, “Fast Food Nation: Behind the Counter.” Schlosser explains the way the fast food industry, mainly McDonalds, uses new technology to make food faster and how they use it to pick where they’re going to place there next restraint. Schlosser then goes into telling the reader about the people who work in the fast food. For a long time teenagers have been the work force behind the fast food nation because they are willing to work part time low paying jobs that would not support an adult.
With people coming through the drive-thru with limited time, fast food companies realize that if a customer has to wait an extra 2 minutes for their food, they might go somewhere else next time. Companies design their drive-thru so that their employee’s have easy access to beverages, condiment packets, and direct delivery from the kitchen line. This keeps the line moving for cars and makes the operation more efficient. Drive thru experiences of acceptable speed, correct orders, quality food, and pleasant customer service nearly insure return customers. Speed of service is in direct correlation to your overall retail sales.