Picking the right staff and the right employees and even the right investors, Chipotle has displayed great tools of their code to make sure their dream didn’t fail. One key factor to their great success is ethical communication. Knowing that Chipotle has such a wide variety of food from different ethical backgrounds, they have
However Chipotle Mexican Grill can fall short to several disadvantages. Chipotle Mexican Grill develops and operates fast casual, and fresh Mexican food restaurants. There are about 1,230 restaurants in operation; the company serves a menu of burritos, tacos, and burrito bowl (Thompson, 2012). Chipotle Mexican Grill has several competitive advantages that set them apart from their competition. One advantage is the source of their ingredients; another advantage is their use of technology.
Ruby Tuesdays and Chili’s Grill and Bar can be contrasted through their quality of food, their customer service and their selection along with cost. Ruby Tuesday is driven by promising its gracious hospitality and being one of the most fully committed restaurants around. The quality of the food is almost always top notch and is always fresh. No matter the product, it is always made to order. Also, everything is cooked the way the customer chooses.
With the trends of healthy eating becoming more prominent in the marketplace, Chipotle has an advantage with their ability to provide the consumer with fresher products than their competition. Another strength of Chipotle is that they have a tendency to promote personnel from within the company. This allows the company to maintain their high standards by retaining employees who are knowledgeable about the product and expectations of the company and their customers. Ells stated that “we can teach people how to run a Chipotle…but you can’t teach someone how to be polite and hospitable and high-energy and smart and ambitious and curious and happy and respectful and honest and presentable and conscientious and motivated and infectiously enthusiastic” (Huffingtonpost.com). This prompted Monty Moran, co-CEO, to develop the “restaurateur program” which gives employees the ability to advance quickly through the ranks of the company.
Solution #1: Continue with the same strategy as Chipotle. Start expanding. Strengths: -ShopHouse would be associated with an already well-established brand, Chipotle Mexican Grill, and that will help in the process of brand recognition and creation of customers. In addition, it will be fairly easy to find employees if the working environment is as it is in Chipotle Mexican Grill restaurants. -The food at ShopHouse would be healthy, low price and prepared fast which is the full package for on the go, especially if the restaurant were to expand in big cities.
It prides itself on using quality organically grown food ingredient, also focusing on customer service. In Fact they made this there motto “Sandwich Blitz – Where quality, freshness, and customers always come first”. The motto can be seen in each location over the counters. The President and CEO, Dalman Smith and Vice President and CFO, Lei Lee are the owners. Dalman and Lei are wishing to expand the business, but first they need to conduct a SWOT analysis to determine the strengths, weakness, opportunities and possible threats involved in the expansion.
Kudler Fine Foods, its key stakeholders would include its employees, investors, owners, suppliers, customers and its local community. Some of these stakeholders internal and some are external but both play a very important role in the achieving the organizational goals. Kudler Fine Foods customers are mostly high-class and upper middle class customers. Kudlers customers are used to the finest quality of foods which Kudler provides. Kudlers customers seem to be very loyal and this ultimately causes the organization to succeed.
They then will be able to sell healthier and safer poultry to all of their competitors. Analyze corporate-level and business-level strategy Chick-fil-A’s mission statement is: “Be America’s best quick service restaurant” (Farfan, 2013). This mission statement is similar to every other fast food restaurant in America. However, its purpose is different than all other fast food restaurants. Chick-fil-A’s purpose is: “To glorify God by being a faithful steward in all that is entrusted to us.
A definite strength is the simple menu. The company has a mission statement “Food with Integrity” referencing its organic ingredients. Chipotles menu consists of different types of burritos, tacos, and salads. Ells said “It’s important to keep the menu focused, because if you do a few things, you can ensure that you do them better than anybody else” I strongly agree with his point of view. My first visit to Chipotle was a month ago.
Chipotle Mexican Grill Introduction and Issues Chipotle has proved an effective performance with its Mexican Grills. In the same manner, Chipotle is building another venture which is the Asian ShopHouse. The ShopHouse is based on much the same method with the Mexican Grill yet it has a unique menu. The issues talked about here are, first, whether Chipotle can make the same accomplishment with its new venture, the ShopHouse by utilizing the same system related to the Mexican cooking. Second, whether it can profit by selling healthier more natural fast food.