This idea, however, was not unique because at the same time McDonalds started their first drive-in. So the founders went even farther and became the first chain to offer dining rooms. A few years later they expanded their menu and introduced the Whopper, which was a burger with sauce, cheese, lettuce, pickles, and tomato, for people with a bigger desire for food. The price of a hamburger was 18 cents and the price of a Whopper was 37 cents in order to stay competitive with the fast food industry. While always trying to stay on top of the competition, the founders decided to take advantage of
[pic] [pic] Charles Pae Quyen Nguyen Jamie Rodman Alexander Perry BSBA 3800 February 24, 2005 Executive Summary The business began with two brothers. In 1937, Dick and Maurice McDonalds opened a small drive-in restaurant east of Pasadena, California. They served hotdogs and shakes. This led to the creation of a bigger drive-in which operated successfully and by 1948, the brothers had a made a fortune they never expected. The brothers realized that hamburgers comprised of 80 percent of their sales and closed their doors to re-evaluate their business model.
Giving him the opportunity to open his 2nd restaurant in 1995 with just the profits from his first restaurant. By the end of 1998 he had already opened 14 restaurants from his profits and an SBA loan to fund more growth, all 14 restaurants located in Denver. Expansion (investors) In 1998, McDonalds invested 360 million dollars to expand the chain nationwide at this point McDonald’s owned 90% of chipotle stake. This investment helped chipotle expand from 14 restaurants to over 500 by the end of 2005. Since chipotle was adding at least 100 restaurants a year the CEO of McDonald’s thought it was too much work so in 2006 McDonald’s cashes on its investments and walks away with 1.5 billion dollars.
• Globalization: 31,000 restaurants serving 120 countries. Of the 31,000 restaurants at least 14,000 restaurants in the US • Good innovation and product development. It continually innovates to retain customers in the business. • The McDonalds brand offers consumers choice, reasonable value and great service • Large amounts of investment have gone into supporting its franchise network, 75% of stores are franchises • Loyal staff and strong management team. • Very strong brand name • Recognizable characters • Large target group • New stores almost 100% guaranteed to succeed • Ability to adapt when faced with criticism • Play Area for children • successful advertisement (i’m loving it) • Great partnership (coke cola) • clean environment and play ground for kids • professional training for employees(hamburger university) • mcdonalds is able to generate more sales because of its brand recognition • Active Childrens Charity: The Ronald McDonald House • Adjusted Ingredients and product offerings to comply with upgraded health standards deemed necessary by the USDA • Earns revenue not merely by fast food sales, but also as a property investor,a franchiser of restaurants.
McDonald’s started investing in Chipotle in February of 1998, and supported them financially for seven years.1 This financial backing enabled Chipotle to expand nationally and become large enough to offer stock. In 2006, Chipotle and McDonald’s went their separate ways in order to focus more on each company’s core activities. Currently Chipotle operates 956 restaurants in 35 states in the United States, the District of Columbia, and Canada.2 The company is expected to open up between 120 and 130 new restaurants in the upcoming year. Clearly, the history of Chipotle’s business demonstrates a success rare in the fast casual food business. (Appendix A) 1 2 (Investor Relations, Chipotle Mexican Grill) Ibid.
His next job is where he says he “learned all about the time and effort that goes into creating the freshest, most honest, totally delicious food”; this was called the River Café. The River Café is where Jamie got his catapult into television. He was discovered by a crew filming a documentary on the restaurant and the next day he was bombarded with phone calls from people wanting him to star in his own show. The Naked Chef was his first in 1998, and since then he has either starred in or hosted over a dozen television shows. In 2000 Jamie became the public face of the Sainsbury’s supermarket chain in the United Kingdom.
According to NASDAQ: WEN they are the world’s third largest quick service hamburger company. To us this is known as a fast food restaurant. Wendy’s has more than 6,500 restaurants in the United States and 27 other United States territories in the world. When Dave Thomas opened the first Wendy’s restaurant in Ohio in 1969 he vowed to have quality food. That is why today, that they still serve the best quality foods around that is made to order.
Based on the case, the company had 910 locations in 2006 competing with the top restaurant chains in the USA such as Mc Donald’s and Starbucks. Their uniqueness gave them a competitive advantage above the rest, leading to their great success in these years. It is clear from the case that Panera Bread constantly review their strategy. We feel that this has enabled the company to enhance their performance. They have changed their business strategy on a number of occasions by offering different products and services.
In a statement released last week, Alex Macedo, Burger King’s President in North America, said, “one out of every two Burger King guests, orders our classic French fries and we know our guests are hungry for options that are better for them, but don’t want to compromise taste.” Taking a slightly different approach this time around, Burger King’s Satisfries are an endeavor which seeks to give consumers the taste they want with a healthier delivery. As a result, the chain has developed a crinkled fry with a crispy outside and fluffy inside that is designed to absorb less oil than others in the fast-food industry. Marketing Relavance The success or failure of Burger King’s Satisfries hinges heavily
The report was requested by the “. The report was compiled using www.aboutmcdonalds.com Background McDonald’s Corporation (NYSE: MCD) is the largest fast food chain in the world. This company was founded by brothers Richard and Maurice McDonald. They established their company as a burger stand and it has been expanding and functioning as a franchise since 1955 when businessman Ray Kroc joined the team. McDonald’s mainly makes their profits selling hamburgers, cheeseburgers, chicken, French fries, soft drinks, milkshakes, desserts and other types of fast food.