Entrepreneur and Leadership

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Straryer University Entrepreneurial Leadership: case study Five Guys By: Dagnew Girmay Nega (200015284) Lead By: Prof. Ellis Godwin Contemporary Business 07//2212 Entrepreneurial Leadership Dagnew Nega (200015284) 1. Introduction The Five Guys starts in Arlington, Virginia in 1986 by the Murrell family. As the family grew to five at the birth of the fifth brother the business also grow to four more restaurants with sit-down seating were added to accommodate the growing clientele. There really are five guys: Jim, Matt, Chad, Ben, and Tyler. And they are the sons of Jerry Murrell, CEO of Five Guys Famous Burgers and Fries, and his wife Janie. Now, over 20 years after Five Guys first opened, there are over 1,000 locations nationwide and over 1500 units in development. Five Guys continues to receive media attention and has grown a cult-like following around the world. 2. Five Guys Business success The main reason Five Guys business success is they show every time improvement of the product, in this case the burger and fries. Customers, especially of restaurant’s, love either there no change of the product or quality improvement. Five Guys have six philosophy of how staying good in the business, these are: a recipe for success, the best salesman is the customer, every position at the company has value, know what you’re good at and stick with it, quality is everything, and employee incentives go a long way (http://www.inc.com/ss/five-guys-burgers-and-fries#2). 1. A Recipe for Success Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners. That’s been the business plan since Jerry Murrell and his sons opened Five Guys Burgers and Fries in 1986. Today, there are 570 stores across the U.S. and Canada, with 2009 sales of $483 million.

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