This marketing initiative will track the customer’s buying habits and allow Kudler to target to specific customers. Looking at the current information technologies databases, Kudler foods has a system that tracks internal sales data but wants to enhance the system so they can track the demographic information and buying trends of each customer (Kudler Virtual Organization, 2010). Strategies and Tactics The company, Kudler Fine Foods, must insure that all marketing initiatives align with the company’s mission statement. When selling gourmet foods, it is more important to have the highest quality foods and customer service than it is to have low prices. Kudler must stay focused on this aspect at all times when developing new tactic and strategies as not to succumb to the pressures of the discount shopper.
Kudler Fine Foods Marketing MKT/421 November 5, 2012 Kudler Fine Foods Marketing Kudler Fine Foods, an upscale specialty food store, has a clear, concise marketing vision for the upcoming year. The marketing overview found on the company’s intranet site states: Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Kerin, Hartley, & Rudelius, 2011). To achieve these objectives marketing research and strategic planning is needed. According to the text, Marketing, marketing research is defined as the process of defining a marketing
By understanding a few things about the Kudler Fine Foods’ it will help determine the best method of expansion. CEO of Kudler Fine Foods, Kathy Kudler welcomes company growth. Kathy Kudler’s original vision was to create a one stop gourmet food store. Kudler Fine Foods’ is a gourmet grocery store both respected and well-known for providing specialty foods for its clients’. Presently, Kudler Fine Foods’ has three 8,000 square feet stores in the California metropolitan area.
She can continue to offer specialty items, and by becoming more of a technological and current business she will earn the respect of her customers and her competitors. Kathy’s vision is “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses and wine,” and by making some changes she can achieve this vision faster than she ever thought possible. Many entrepreneurs do not want to give up any “power” to others and relinquish some of the duties that she has handled on her own, but the rewards will be tremendous. The best way a business owner can increase and improve themselves and their business is by acknowledging that they do not know everything and only by trusting the right people can the business succeed to the level Kathy
John’s inability to anticipate issues and take up steps to resolve the conflict arising due to the Vincent’s presence is harming the output of the organization. Not only the specific projects, Gwen’s behavior and John’s is leading to voluntary exists of other employees. Symptoms of the problem: • Gwen’s Incivility towards Vincent • John’s failure to address Gwen for her misbehavior • Voluntary exists of employees • Partial behavior towards Gwen by allowing her to print Visiting cards not as per her job description. • Gwen’s Bossy Attitude towards employees Case Analysis and Solutions The above case deals with the effect of counterproductive behavior of Gwen, and lack of management qualities in John, which further led to a situation of role ambiguity in the organization. Gwen had been contributing towards the
This paper will propose the new KFF strategic plan (Kudler Fine Foods Scenario, 2007). Kudler Fine Foods Mission Statement Stone (1996) explains that a mission statement should provide the company a direction, a focus, and unity. The KFF mission statement needs a revision to reflect the current direction and focus of the company. The proposed new KFF mission statement is as follows: Kudler Fine Foods is committed to expanding the company by opening new stores in ideal locations while continuing to provide the very best fresh foods and fine wines at affordable prices with friendly expert service to the
Each store has the very best selection of goods whether they are domestic or imported to suit the needs of each of its valuable customers. Kudler Fine Foods prides itself on being stocked with fresh meat, fresh seafood, hand made baked goods and pastries, fresh fruits and vegetables, and clean and wide ranging deli and dairy commodities (Kudler Virtual Organization, 2011). Kudler Fine Foods marketing objectives are intended to amplify it's services in bringing nothing but the best products to its intended target market. Kudler Fine Foods plans for their
They did not follow the proper procedures for the offense when terminating some employees. Management also disregarded the Merit Rule for dismissal supported by just cause. Before DelDOT management took the actions that they did with all employees involved, they should have consulted with their human resources department. Human resources should have told the managers the proper way to proceed with the disciplinary actions to all involved. They could have explained to the managers that immediate termination is not the proper form of discipline for the offenses mentioned.
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Analysis within a business should serve as a vital function. Enabling Kundlers to compare along with identify various similarities and differences of marketing strategies. This should be true for their own business and their competitors. The overall goal is ultimately to design an ongoing profile that shows the competitor’s possible strategies and responses in change the industry. Viewing Kudler Fine Food site from a consumer perspective shows their site is user friendly, easy to navigate, and has no broken links on the web page.