Furthermore, it is also used later in the acquisition of new business and the retention of the customer. Verizon uses this information to determine the quality of customer, how many lines they qualify for, how much (if any) security deposit is required. Meta data is then collected about their habits; purchases both within and without Verizon, data usage, form of data used, etc. This information is part of the last example in the previous paragraph, customer information. This is the information that is most important to the profitability of the company and therefore needs to be the most secure.
The purpose of writing information in a letter in the situation of notifying their customers of new products that are available in-store enables each customer to feel special as well as providing the information in a format that can be referred to, in a professional manor. By providing information through the use of multimedia, when creating TV Adverts to send information to customers about an up and coming Sale Event, allows customers to take in the information quickly, clearly and in a
Knowing the purpose of a call before making the call is important as the call will sound professional, be concise and you will obtain all the information you require, it may also be useful to have questions you need answering written down and to have any relevant information to hand. 1.3 Describe different ways of obtaining the names and numbers of people that need to be contacted. • Enquire within the company to see if anyone has dealt with the person before or if they may know of someone who can help. • If a company name is known try searching for number on their website, try calling the company directly to see if anyone can help with your search. • If name is known search online phone book or type straight into a search engine such as Google.
D1 • Identify and explain two strategic decisions made by the business. • Identify what information was used to make these decisions. • Evaluate the appropriateness of the information used to make these decisions. Task 2: Be able to present business information effectively Criteria : P2 P3 P4 D2 Due Date: 18.11.13 Scenario You have been asked to attend a meeting to present the results of an investigation into the effectiveness of the sales and marketing of a particular product or service by the business. This includes the way in which information is communicated to the customer.
Your review of these deliverables suggests that the Customer Tracking System’s primary objectives is to track and forecast customer buying patterns. Additionally, in order to track a customer’s buying habits, an order history must be established, satisfaction levels assessed, and a variety of demographic data collected. The demographic data will categorize the customer according to type, geographic location, and type of purchase. Customer Tracking System information will enable Pine Valley Furniture to better forecast its product demand, control its inventory and solicit customers. Also, the Customer Tracking System’s ability to interface with Webstore is important to the project.
Case Study: Dr. Pepper/Seven Up, Inc. 1. What kinds of benefits has DPSU received from implementing an Intranet? - Some of the benefits that DPSU has received from implementing an Intranet was that employees started to use FizzBiz to register electronically for the national sales meeting and other corporate meetings or incentives. They now also have an online employee suggestion box which allowed employees to post messages in different forums. It also allowed field sales employees to input the marketing requests directly into the marketing funds system.
The Market and Factors that Affect It In the cell phone market the consumer creates the demand by what they are willing to pay for. Companies respond to this demand by creating the supply. Demand and supply are influenced by a variety of factors. Some factors that influence the supply and demand in the cell phone market are the technological developments in different countries, people giving up their land lines, and the need to be socially connected through texting, email, or other features. Cell phones have increased the communication between the consumer and the business world, and have made it feasible to stay connected to the workplace while out of the office.
What role does technology play in executing this strategy? Technology is vitally important to support the quick response and enhanced design needed to succeed in the fashion industry. The ability to gather information about the customers and what they want and what they are buying is often determined at the point of sale. Customer feedback is also determined by interviewing the customer and gathering information. The information gathered at the point of sale, or when interviewing customers, is immediately shared through an electronic data interchange.
The success of a company can sometimes depend on the success of its sales team. Despite the best product or service in the world, if your sales representatives don't have effective sales techniques, your customers will not be properly provided for. Exploring different sales training methods will help you pick the best one for your company's needs. * Training Needs To make the right investment in sales training, you need to first identify training needs. If you are regularly recruiting sales representatives, you will need to develop an induction training program.
The second use of CRM is to improve the quality interaction between service providers and customers. The company would be able to do this from information provided by CRM. CRM produces this information by using three major activities: obtain data about customer profiles and behaviours from call centre, email, web, and call data records; warehouse and process the data; provide accessible information based on the data (Baran, Galka, & Strunk. 2008). Additionally, the company uses customer profiling from CRM to understand about what the customer needs and