T0 Business Memo

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Yolanda Bolden April 28, 2013 Gayle Gerhardt Business Memo MEMORANDUM T0: Organization Management Team From: Yolanda Bolden, Clothing Designer Date: April 27, 2013 Subject: New Clothing Line Good Morning Team, We have been picked for the task of coming up with a new line of summer casual clothing. Hello everyone, first in order to create a new line of casual summer clothing and to come up with the correct way to communicate our marketing plan, we must know the importance of using psychographics and demographics in communicating this marketing plan. We must first know the…show more content…
The age is important in determining what type of summer outfit we will produce, making sure it is up-to-date with today’s fashion. The age of the consumer is important because if we target the age range of 18- 24, they will more than likely buy the product than those of an older generation. Their income is important because we want to set the clothing at a price that this age group can afford, whether they are working or getting their income from their parents. The three psychographics we will consider will be the consumer’s beliefs, values, and interest. Taking the consumers beliefs and values into consideration will allow us to target an audience whose beliefs and values will not clash with their culture. We also have to consider their interest because we want to make sure we target those consumers who will be interested in the product that we produce for them to

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