P1 Explain Different Approaches to Health Education

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There are three main approaches to health education. The approaches have been used to as a way to improve the health of individual. The three approaches are social marketing approach, roles of mass media and community development approach. Health education authorities use different approaches to promote health education. They use different ways such as social marketing like posters on buses and the marketing is based on the focusing on what people need help with and how to help them to stop their habits and also to help them know about the risks that they are putting themselves, in order to promote the health education criteria. The authorities joined forces with big organization like big supermarket managers and use the media networks in order to be able to pass information to the public of the illness and harm that can be caused and the risks that they can prevent by keeping safe and introducing a safer way of prevention. The social marketing approach was introduced by Kotler and Zaltman in the 1970s. Kotler and Zaltman defined social marketing as the use of marketing techniques that help to solve health and social problems. Kotler and Zaltman took the idea of changing people’s behaviour towards health from the fact that advertising was successful in the 1960 when manufactures had the aim to change buying habits and promoting major brands. Marketing has been used as a way of ‘selling’ the idea of health and healthy lifestyles. The marketing approach relies on using the marketing mix. The marketing mix is a range of different strategies used to sell things to people and which have been known as the five ‘P’s (product, price, place, positioning and promotion). The marketing mix uses different approaches in order to target the correct audience. The marketing mix, for example, will be used in order to introduce a campaign aimed to improve the awareness of the

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