Chic-Fil-A Consumer Analysis

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In 1998 Susan Fournier argues that customers have relationships with brands of products. Some would agree but others wouldn't. They would question how and why which is going to be the discussion of this paper. The relationship between a brand and a consumer must share likes as well as dislikes, characteristics, tendencies of each other. The brand and consumer share the satisfaction guarantee label between the two. Fournier said there are 7 dimensions with the brand and consumer relationship that stand out amongst others. For example a famous brand product like the vehicle Dodge Nitro 2011. Fournier states that consumers characterize product brands on simple basis of comparing them to human characteristics. The Dodge Nitro 2011 consumer…show more content…
Chic-fil-A has always had a strong history of community support along with youth and education support that started back in 1946, which was founded by S. Truett Cathy. Mr. Cathy instilled in his children integrity, honor , respect, loyalty, dignity, helping others , giving back to others. Chic-fil-A brand is built on the consumer. the consumers feel at home when they enter the chic-fil-A establishment. Consumers are greeted with politeness from the staff, served top quality fresh food, and consumers love the value as well as the quick time in receiving there food. I had a chance to meet the family at there Atlanta home a couple years back. They were having a Fourth of July party for the neighborhood. most people would expect guards, security everywhere with little interaction with the family but that was not the case. It has was a well enjoyed event with all the bells and whistles. So by looking at the relationship between brands Dodge Nitro and Chic-fil-A consumers Ms. Fournier theory is true, because consumers purchase brands and products that they are closely related with how it works everyway and everyday in there

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