Product Launch at the Morrison Hotel

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Background: Pastry is a line of athletic shoes that was created based on the snazzy colors of the ingredients of each pastry. Baked up in 2007, Pastry is about serving fun fresh product to junior girls, as it embodies the eclectic lifestyle image that many of those young girls subsist. It is about self-expression and having a sweet time, this feminine value has become a global representation and girls all over the world embrace the message of ‘Live Life Sweet’. Starting out in the lifestyle footwear arena, today Pastry has distribution in over 15 countries as it blossomed into a full lifestyle brand. Its product portfolio ranges from athletic, dress, and children’s footwear to clothing and accessories. Vanessa and Angela Simmons, who are the daughters of celebrity Reverend Run, and the founders of the brand, still remain the driving force behind the product. Their passion and involvement is why Pastry is Sweet, Chic and Unique. Introduction: Once a product is developed, effectively product launch becomes the critical step to its success. The novelty item that will be launched in Irish markets is the ‘Pastry Zipper Fab Cookie HiTops in White Pink Plum’ (below). This prototype is one of the many products of the Pastry collection and will be only newly introduced to the Irish market during this eventful launch. Thus this paper will provide an outline of the event planning, and management procedures of the ‘Pastry Zipper Fab Cookie HiTops in White Pink Plum’ launch. Stakeholders The most proximate and considered participants are the socialites and media institutions, native artists and performers, shoe aficionado, the youth, students, local folks and even national audience and sponsors. • Organizing Body: Event Consultancy firm. • Clients: Graffiti artists, Celebrity - Laura

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