How Calvin Klein Persuades Consumers There are thousands of new consumer items, from clothing to electronics that come out each season. In order for companies to sell their merchandise, they must find a way to get public recognition. One way they achieve this is by making some sort of claim while also drawing in the audience by appealing to their emotions and values through advertisements. The ad I chose to analyze is by Calvin Klein, promoting the new “Performance” line of clothing. The implicit claim of this image, which I found in Women’s Health magazine, is that you will feel comfortable, sexy, and uninhibited when you work out in Calvin Klein’s Performance wear.
Eva is very happy while wearing this lips gloss. The emotion of Eva’s happiness can make us think if we buy this new lip gloss we will enjoy it. Is this lip gloss really worth buying? Just because cover girl says that it’s all these nice things don’t really mean it’s true. Ads tend to persuade us using many different things most of the time just so we can buy.
It shows the four different shades that the mascara is available in on the side to try to get the target audience attention. Cover Girl is known for their bold advertising using beautiful women with flawless faces. On this particular ad the advertiser choose Rihanna as a model because she is young beautiful and adds sex appeal plus she’s very popular in the music business right now. In this ad, Cover Girl claims that this product will lift up your eyes and give you 4 time’s brighter eyes. Exact Eyelight has a reflecting metallic and a hint of tint that turns out your blue, brown, hazel, and green eyes in the blink of an eye.
For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling. Design of the marketing mix to satisfy the needs of the target market: The business will design their marketing mix around of the customers’ demands. This is important that the business design something that will meet the customers demand because they will have more sales and also more profits, if the business doesn’t do this they will lose sales and also a lots of profits, so this is very important that they do this if they don’t it will bring their businesses down. The business will make sure that they are investigation to find out what will be the best products
Will get women to want to buy their product.| http://smallbusiness.chron.com/sports-equipment-advertisements-aimed-teenagers-effective-80787.html 09/16/2014| This article shows that many teens buy a specific brand because an athlete wears it, and their reason for buying these things is because they think "if it makes a professional athlete’s performance good, it can do the same for me. "| | | | | | | | | Thesis Statement: Advertisements do affect teens by making them independent buyers, I believe that these ads are unethical because they say everything the teens want to hear making them buy the product, and Teens get self-esteem issues, and also eating disorders from these ads. The combination of trying to look like the models from the ad and wanting to fit in really make it hard for teens. Outline: I. Advertisements affect teens a. Makes them independent buyers b.
Ads in today’s society are not that ethical. They are trying to sell their product to everyone not just to a specific type of people or race. Sources | Title, URL, and Date of Access|Central Idea| Advertisements targets, affects teens, http://www.waterloo.k12.ia.us/schoolsites/thespectator/advertising-targets-affects-teens , 6/21/14 | The main idea of the article is to tell about all the reasons of why ads affect teens. Ads show new “luxury” items that are a must have for everyday teens.| Teens ads http://www.utalkmarketing.com/pages/article.aspx?articleid=14465&title=teens-will-listen-to-other-teens-in-ads 6/21/14| The main idea of this article is to show you how much other teens will listen to ads. How many use social media and the internet.
I have a working knowledge of the items that are being sold and can offer personal experiance as to why they should purchase from the store. .Urban Outfitters is a place where teens go. It helps me forget all my troubles somehow. The clothes are so trendy and up to date and really help me make a fashion statement.Also the clothes look great on every skin color and texture. | 2.
Burberry does a great job in using this need for attention in their ad. By not only using Rosie yet again to create a goddess of a woman who stands out but also at the bottom of the ad the words “The new fragrance for women” are written. These word draw in the woman consumer because what she has at home is out of date this new perfume will make her “hip”. Kallie a high schooler says that she would buy it just because it is advertised by Rosie. Burberry fills in the the need for attention by offering this product which will help you to
Behavioral and Social/Cognitive Approaches Behavioral and Social/Cognitive Approaches to Forming Habits Psychology of Personality PSY/250 Behavioral and Social/Cognitive Approaches to Forming Habits A changeling habit for keta is impulsive, compulsive, shopping. For keta developed this habit during her teenage years when clothes were important to young people. High school was more of a fashion statement, name brands were important. There may be other family members whose much older and enjoyed dressing and shopping, but no one in the household directly will be the role model for this habit forming. The addiction of shopping place Charketa in a world of temporary satisfaction, which removes all of the problems, life bring causing sadness.
They have made bad decisions in their life and they are getting publicity out of it. Is this really the type of thing that you want your child to be looking up at? Seeing these popular movies, television and teen icons influences us to think that it is cool to be pregnant at a young age. The media is influencing us too much, we follow whatever the "trend" is and we don't think for ourselves. Casual naked people dancing around, thin and built models, and teen pregnancy is subconsciously affecting us to think all of this is okay.