The following are the two main HR policies that contributed to the Zara success: 1. Staff feedback: It appreciated feedback from even the lowest staff member of the company. The feedback included the store manager’s demands for the fashion in trend which gave the ability to know about the latest fashion and stay ahead of it. 2. Employee Autonomy: By staying with the prevailing culture of the company, the employees were able to do their work that suited the environment.
IKEA also designed tasteful furniture products based on consumers’ feedback and buying behavior IKEA and thus was able to keep up with the competition and expectation. All the employees of IKEA were treated equally and they were addressed only by their first name regardless of their superiority or position. These were the factors that would account for the success of IKEA. * What do you think of the company’s product strategy and product range? Do you agree with the matrix approach described in Figure B of the case?
Aunt Pea’s and Lilly’s SWOT Assignment Aunt Pea’s and Lilly’ CraftsNThings began as two small, independent stores with one focusing on baked goods (especially cakes) and the other on natural items like honey, candles, and lotions. The two owners met in an online class, found they shared some common values and goals, and merged their two stores. The new company grew rapidly and the rest, as they say, is history. Aunt Pea’s and Lilly’ CraftsNThings is now a nation-wide chain of 400 arts and crafts stores. Their vision is to be the leading provider of crafts for customers of all ages.
The profits can be made by selling e of benefits in order to increase the value of each customer The key to the future of bridal shopping is to create a seamless customer services experience, this should be at the core of all aspects of the company. A culture Customer orientated values will serve as a powerful marketing tool by word of mouth alone. Brides will discuss their shopping experiences with past, present and future brides making it imperative each customer is viewed as the next. The bridal shopping experience should have an appeal similar to BMW.In addition, advertising should compliment the customer orientation experience. Employees should exemplify customer mind-set Mass customization can be implemented for the online portion of the David’s Bridal community.
In the life of every teenager all over the world, clothing plays an important role in its social class, ranking, confidence and appeal. Clothes define who we are more or less and we all tend to be identified by others with a certain social group/class because of our clothing. Clothes protect us from the weather and provide us with warmth and cover. They also make us desirable in others' eyes, make us wanted and even disliked. Clothing makes us stand out as individuals, being original or not and it also makes us blend in with the crowds.
The more comprehensive marketing management is necessary for IKEA. But IKEA marketing plan also pay more attention to very well design to sell the product. The main integrated marketing communication goals include product design, catalogues, advertising, and public promotions. So IKEA has good, stylish furniture and the new-product development process was overseen by a product-strategy council which is very professional and careful in every step in IKEA’s product lineup. • How does IKEA target
Eileen Fisher: Repositioning the Brand Eileen Fisher Inc., a woman’s fashion company, is founded in 1984 in New York City. Its design is to create both clothing and an environment that inspires women to appreciate themselves by beauty, versatility, comfort and simplicity throughout the company. There are 22 Eileen Fisher stores in major cities, major retailers such as Bloomingdale’s, Saks Fifth Avenue, Marshall Fields, and Macy’s, carry the clothing line. Women love Eileen Fisher, but we can discover in this case that those women mean real women who are mother or grandmother. However, they are trying to reposition their brand and opening their doors to younger women.
By having this speed Zara can introduce new designs weekly and every three to four weeks 75% of their merchandise is displayed, which matches the customers preferences more than competitors. Most of Zara’s products are sold at full price with half the markdowns in their stores than competitors. Zara’s retail stores have strict time to keep order placed and stocks received. Before the items are shipped they already have a price tag on them so they want be crowded at the store and encourage occasional
What role does technology play in executing this strategy? Technology is vitally important to support the quick response and enhanced design needed to succeed in the fashion industry. The ability to gather information about the customers and what they want and what they are buying is often determined at the point of sale. Customer feedback is also determined by interviewing the customer and gathering information. The information gathered at the point of sale, or when interviewing customers, is immediately shared through an electronic data interchange.
And these types of goods and services that made Carrefour a successful business. Carrefour offers a combination of products from Carrefour goods to other brand goods. Carrefour offers food, electronics, house tools, school utensils clothes and many other things such as furniture. Carrefour offers everything a human need for daily living and usage. The thing that attracts costumers to Carrefour is that they are easy with dealing with costumers as anything is broken or not working you can just return it back and they’ll replace it or give you a refund.