Logos refers to the internal consistency of a message. It is the logic behind the reason, which is very effective when you want to support your evidence. The reasoning behind this advertisement is to lure the audience into buying the product by using the world-renowned actress Marilyn Monroe. Using this appeal will cause many people to buy this specific cigarette brand instead of others. Another way that advertisements may attract people is by using an ethical appeal.
Pathos shows how the product is satisfying Queen Latifah by her emotions in the ad. The advertisement show how satisfying and trustworthy CoverGirl product really is.” You summarize the essay and also portray to the readers the relevance of the advertisement to you as it has clarified your thoughts. It also leaves a lasting impression in the readers’ minds. Good job! *Mariam 5339696 has requested that you respond to the Main Idea/Thesis: Let me help you develop the thesis of your essay so that it provides a better preview to the readers.
Our advertising media clearly believe in the power of physical attractiveness to persuade consumers to buy their product. The Wonder Bra ad is successful because it attracts, is remembered, and persuades consumers by sexuality. People are certainly attracted to beauty, though the definition of beauty will differ from person to person and even from context to context, consumers pay more attention to physically attractive people than we would to someone who was not physically attractive. That is why the woman in the Wonder Bra is a very attractive blonde, who has a face that is enticing and flawless. She catches the eye of consumers because she is sexually attracting them.
2. Avon believed focusing on the untouched market of the United States would be difficult so they focused on the growth of the global operations outside of the United States because they felt that it would be very easy to rule and then they could come back to the United States and be able to gain and convince the United States that their products were the best on the markets today. 3. Avon would benefit from other countries because of their product would appeal to more customers for the disposal incomes that they have because in the past the populations in other countries would look at Avon’s cosmetics as a falling of secondary needs. Avon has employed more women for their company and that means they would have a large amount of time to schedule appointments with all of the representatives, because females will think differently when purchasing the products from other companies instead of Avon’s products.
– Founder & Managing Director Anita Roddick. In many ways Anita was able to make her personal values, The Body Shops (TBS) values. Roddick was quoted as saying “what really interests her is the revolutionary way in which trade can be used as an instrument for change for the better’’. In many ways she got lucky that her value’s connected so well with its Market Segment and that the Cosmetics Industry was attractive to get into. The Market Segment (Primarily women 30 and under) connected with segments Brand Values of honesty, human and animal welfare and the concept of their money from purchases going to a ‘greater good’ or ‘better purpose’ – this was a new concept at the time.
[Pathos] Deepest part of advertisement is seeing Taylor Swift’s created emotions towards the campaign. I believe the marketers have made a wise choice to use her in their ad. As most people see Taylor, she appears to be wholesome and down to earth. Therefor parents don’t mind for their daughters to claim her as a role model. It’s kind of funny how celebrities effect society and always have because it seems that people cannot think for themselves.
Trident Splash Strawberry Lime is the new line of gum because it is not just a breath suppressant but also incorporates fruit flavors while remaining sugarless. An ad for Trident Splash, in the magazine called Health, attempts to attract a female audience that is conscious about what they eat. The Trident Gum ad is effective towards attracting women, young and old, who are health-conscious because of its placement in the healthy eating section in Health magazine. The targeted audience for this ad is allured by the representation of a healthy woman who shows confidence in her actions, and has a little Pomeranian dog. The model shows off her femininity by wearing pink, while being tough by fighting the urge to eat unhealthy snacks in the kitchen.
By making the product more attractive, they are more likely to purchase their particular brand. Some believe that if they purchase that product it will enable them to attract that type of women. “Get the girl by smelling good” is the tagline used in the selected Lynx advertisements which largely appeals to their target audiences. Lynx is one of the edgier, more sexually orientated brands in the deodorant market, and the advertising reflects this. The brand is portrayed and perceived as being cool, fashionable and stylish.
Accordingly, Helen in “Helen in Hollywood,” is used by the cosmetics advertisement. The cosmetics advertisement uses her as a tool to gain a lot of money. Since people want to see her as a beautiful superstar, cosmetic helps her to cover up her weak points and strengthen her beauty. In other words, cosmetic creates a beautiful woman: “…Max Factor didn’t help her though the make-up helps us see what we would like to take her for” Hence, it can be concluded that her image is perceived as the object just like cosmetics, and she is taken the advantages of by the
She makes her point, which is work, and backs it up with sarcasm or humor, which is pleasure. She balances the two out equally, which makes her essay fun and easy to read, despite its length and depth. For example, while she does spend time deconstructing advertisements and the way that men are perceived in the media verses the way that women are perceived, she also balances out that argument with a personal fact. “No, I don’t think the business of beauty is without its pleasure. It offers a daily ritual of transformation, renewal.