Laura Moore Professor Hovious English 1001 October 1st, 2014 How Much Does the Old Spice Odor Blocker Really Block? Old Spice commercials are always intense, humorous, outrageous, and much more. They try to persuade the audience to purchase products by getting their attention through their humor-filled commercials, and not much informative about the actual product. They carefully put together their advertisements so that they appeal to a certain audience and promotes the product in a unique way. The producers of Old Spice advertising utilize many rhetorical tools to make successful ads.
The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON. By using her beauty it gives the product credibility and it manipulates people because a famous person is being used and one immediately assumes that the product must be good. Furthermore, alliteration is used. Susan Sarandon’s initials match the initials of the title “Star Style” people will be more compelled to buy the product because she uses it and especially because the words confident and charismatic are used to describe her, again alliteration is shown. The REVLON advertisement use of rhetoric appeals to those who know who Sandra is and like
More Minutes of Flavor Robert Shipman DeVry University Professor Wunibald English 112 More Minutes of Flavor The ad posted by gum manufacturer, Beech Nut, for their peppermint flavored gum communicates the uniquely longer-lasting, better tasting flavor over other brands tested. The ad itself is colorful, simply displaying the event of an independent research study being conducted on selected secretaries. This approach directs attention to the fact that research is an effective method of determining what consumers think about their product and why. Beech Nut’s goal is to communicate to the reader that they, the consumer, can discover how long and how much they “enjoy its better, stronger peppermint flavor.” Using appeals to reason (logos), to practicality (ethos), and to emotion (pathos) they successfully and effectively persuade the reader to believe that the gum they provide has been consumer tested for enjoyment, better taste, and “more minutes of flavor.” Beech Nut uses an appeal to the consumer’s sense of reason (logos) to persuade them into believing that most secretaries prefer their gum to the other brands. Beech Nut starts out with a statement that creates an interest in the consumer to find out what secretaries think.
Exact Eyelight has a reflecting metallic and a hint of tint that turns out your blue, brown, hazel, and green eyes in the blink of an eye. The ad uses a special bright light in a perfect angle in order for the deep setting of the eyelash to stand out on the model’s eye to force you to take notice of its claim. They put each different shade on the bottom of a white bottom to show all the different shades to try to convince you to buy it. The creators of this advertisement were trying to convince women that if you buy this product you would be lighting up your eyes with the new Exact Eyelight Mascara and have the eyes that they have always wanted plus bringing sex appeal as well. The brightest and most decisive part of this ad is the model eyes.
Burberry does a great job in using this need for attention in their ad. By not only using Rosie yet again to create a goddess of a woman who stands out but also at the bottom of the ad the words “The new fragrance for women” are written. These word draw in the woman consumer because what she has at home is out of date this new perfume will make her “hip”. Kallie a high schooler says that she would buy it just because it is advertised by Rosie. Burberry fills in the the need for attention by offering this product which will help you to
She is looking at people with her mustache letting them know that drinking milk will make them very sexy. Her flashy earrings and bracelets suggest the pure richness just like milk. In this “got milk”? advertisement with Taylor Swift, the graphic artist targets young teens, and tries to influence them to drink milk. The artist wants to
Sweet & Tasty General Purpose: To demonstrate Specific Purpose: To demonstrate to my audience how to make strawberry dip. Central Idea: Being able to make strawberry dip with strawberries is messy, but is a quick and easy appetizer to put together. Introduction: Attention Catcher: Not all people can cook, but whether you can cook or not, making this strawberry dip doesn’t require much, which can be done at an ease. Listener Relevance Link: How many people like sweets as appetizers? Speaker Credibility Statement: I have always made this appetizer, and people seem to enjoy it.
Sometimes, we can smell a fall fire in the air as we approach our destination. For these reasons I’ve stated, not only do we get to enjoy our friends and family along the way, but we can embrace all that is fall on our walk to Whitey’s. The relationship between taste and emotion is clear; Whitey’s pumpkin flavored ice cream is probably the best ice cream in the QCA. I understand that some may not like the flavor of pumpkin but, if given a try you may just be converted like me. This ice cream is so good that Whitey’s has it’s own website, you can view the menu and order ice cream online from anywhere in the
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The ad agency WPP PLC’s Ogilvy & Mather made the commercial for Nationwide and they have made many other advertisements for several major companies such as coca cola, and Volkswagen. The past commercials would leave people to believe that the advertisement company makes common commercials that you see every day on the television. However, the “Make Safe Happen” commercial is one of the most controversial commercials, and that is what Nationwide Insurance aimed for. A statement released by Nationwide was made to further support the fact that the company knew what they were doing all