They would do this through marketing research. This paper will show why marketing research is so important to the development of Kudler Fine Foods, where the company could better themselves by doing additional research and by using competitive intelligence. Importance of Research
“Competitive Intelligence is the ethical gathering and analysis of competitor and market information from open sources. This analysis is used by organizations to make better strategic decisions.” (Cipher, 2012). Competitive intelligence and analysis is important because it provides a method that Kudler Fine Foods can use to assess and evaluate the marketing tactics that are successful for their competitors. By employing competitive intelligence Kudler Fine Foods can gather information concerning their competitors marketing strategies and then use that information for their own advantage by incorporating certain strategies that will fit into their marketing plan. Competitive intelligence will also allow Kudler Fine Foods to gain knowledge concerning certain trends, such as legal, environmental, industry, international, regulatory, and economic, which they can use to further develop successful marketing strategies and
Strategy Assignment Kudler Fine Foods has been through major changes, in which the changes have created advantages for the organization. Companies use information technologies and develop strategies and tactics to help them grow, lower cost, maintain a strategic and competitive advantage. Kudler Fine Foods have properly used the technology available to the company so that it will be beneficial to their growth and overall success. This paper will identify how technology has created business opportunities for Kudler Fine Foods. In addition, this paper will identify the generic strategy Kudler Fine Foods is pursuing, and based upon the generic strategy, this paper will identify some tactics the company should implement to realize the generic
Kudler Fine Foods Kudler Fine Foods is an upscale specialty food store located in the San Diego metropolitan area. Kudler currently operates out of three locations La Jolla, Del Mar, and Encinitas (Kudler Virtual Organization, 2005). This paper will go over the purpose and importance of marketing research and the development of Kudler Fine Food’s marketing strategy and tactics. The author then will identify area in which additional market research is needed. Finally, the author will analyze the importance of competitive intelligence and analysis in regards to further development of Kudler Fine Food’s marketing strategy and tactics.
Running Head: STRATEGY Strategy MMPBL/502 July 22, 2011 Strategy Kudler Foods is an organization that started up in 1993 and has grown to three stores. Kathy Kudler has researched expanding the company to include a catering division. Kudler Foods has entered into an agreement with local organic growers to supply the stores with local organic produce. As a result of the expansion Kudler Foods projects an increase in customer purchases. To reach this goal Kudler Foods will need to assess how changes in technology will help create business opportunities by pursuing a generic strategy and tactics for implementation.
Marketing is the most important key to business success. Kudler Fine Foods should review the strategic plan viewing in on the budget and marketing surveys. Advertising increases that the Kudler Fine Food has what the market wants and needs and by the customers satisfaction survey it will gain knowledge to the company on what they need to continue
Kudler Fine Foods Product Launch Plan Kudler Fine Foods Product Launch Plan Kudler Fine Foods provides gourmet fare to the San Diego area of California. After realizing continuous revenue increases since 1998, expansion efforts to Mexico and Spain include a new product line offering of gourmet flavored vinegars. Initial market research and competition research provided information that these areas were ignored in the gourmet food market. A wide range of market research determines success or failure when entering an unexplored market with a new product. For example, choosing the appropriate target market and communications mix when entering the gourmet market of these countries is vital to success.
Kudler should have a clear idea of what the data is to be used for and how it is to be treated. “Sure, a customer database has value, and a company can maximize that value in any number of ways -- growing the database, mining it, monetizing it. Marketers can be tempted, despite pledges about privacy, to use collected information in ways that seem attractive but may ultimately damage relationships with customers.’ (Davenport, et al, 2007) It is important to their success as a business that Kudler Fine Foods maintain their relationship with their customers. And by this they should maintain positive relationships with all of their customers. “Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable.
Kudler Fine Foods Purchasing System Analysis Chris Martin University of Phoenix BSA/502 BUSINESS SYSTEMS II Rocky Riviera 01/10/2010 Abstract This paper will review the current business requirements of the Kudler Fine Foods Purchasing System and make recommendations for potential technology solutions to support their objectives to refocus their purchasing system to from a loosely connected internal purchase order system to a centralized internet based order processing and procurement system that will improve the accuracy, processing time, and inventory levels, while reducing the cost of the overall process of accounting, verifying and processing the orders. Scope Statement This purpose of this document is to provide a
Department managers are responsible for maintaining inventory levels, forecasting sales, and obtaining the best prices and quality of the products. Department managers rely on historical sales data to determine what their future sales will be as well as inventory forecasting. The director of administration and human resources is responsible for ensuring that the stores employee a diverse staff, by ensuring the staff is diverse this helps ensure the products offered are catered to a diverse clientele. Kudlers Fine Foods uses an outside accounting to ensure that accounting practices fall within federal guidelines. They also have a lawyer on retainer for legal advice if