3. Threat of Rivalry Personal Computers and the music/audio market are Apple’s two main areas of competition. Their leading competitors are Dell, HP, and Microsoft. Personal computers are quite popular today and with so many choices, the sales price of the computers need to be lowered to a competitive price which can, again, lead to a loss in profit. However Apple has, because of their easy to use and widely available, fair priced iPod(s), cornered the music market.
So customers can get much synergy effect by buying Apple’s products rather than others. This system directly leads people to buy Apple’s product once they bought any product of Apple. 2. Analyze the personal computer industry. Why did Apple struggle historically in PCs?
The case was ruled in favor of Diamond, which paved the way for the development of the MP3 portable player market. Apple began to take advantage of this new industry when it developed and released the iPod. Microsoft soon followed in their footsteps in 2006 when it released the Zune. The iPod, and the Zune are very popular MP3 players and are similar in features they offer. However, they are also very different.
• Supplier The iTunes music store changed the customer perception of album and music bundle. Now, customers have drastically reduced their consumption of album. • Customer Customer will prefer the product with very lower price for their own satisfaction. If someone have a favourite song, so they can download that song via iPad and they would not buy the whole album which is too expensive. • New market entrants When some industries have very low barriers to entry, new companies have several possible advantages.
you can tell they have that way about them. Also apple are very closed-source, meaning they don't give their software (which admittedly is more elegant and slick) to any other companies. This allows them to sell a product with their software for almost any price. Notice that there are very similar phones to the iPhone, which are cheaper, but what is stumping their sales is their software such as android. That is one reason why I believe why apple is "better" than Microsoft, also because they have a much better way of marketing things.
In today's society, it is very uncommon to find someone who isn't the owner of a smartphone. One can go on a journey through the past in order to find those first few devices that did more than just call in order to connect us with one another, but it is no doubt that smartphones took the world by storm during the mid-2000's. Companies such as Apple and Samsung have set the bar high with what to expect when purchasing a smartphone, with both their devices, the iPhone 5 and Galaxy S4, respectably. Both devices have state-of-the-art technology, making them very desirable amongst the majority of the population. Although both of these smartphones serve the same purpose, to make the owners life as hassle free as possible, both phones work very differently.
The apple culture that was developed since conception built on seeing problems or areas of concern as a challenge to enter new market. Apple culture is consistent in their belief the innovation in technology should begin with Apple products. Employees believed in the products and services they were selling to the consumers. This later developed what is known today as the Apple culture, they believed later that Apple product bettered their quality of life. The product quality was constant and reliability could not be questioned.
Apple takes on a more product orientation approach as opposed to market orientation. This is because of their highly sophisticated, innovative products that have received such good responses over the past few years. Apple tries to create new innovative products by utilizing the strengths of their production teams. Apple knows what the customer wants before they do and they continue to produce products that sell themselves. Apple is not only product oriented.
Apple has maintained a step ahead of competition of other companies that compete with Apple and as a result Apple has created a quality and loyal customer base. Apple has used the design and creativity processes within the Apple organization to create top of the line products that in most consumer’s eyes can do more than what is needed. Apple has created these products with the vast array of capabilities to maintain the healthy customer and business relationships that Apple has created. Sony has undergone some changes due to the Apple product line-up but for the most part Sony resides within a similar yet different marketplace and industry. Sony specializes in many different electronic and technological equipment production and distribution.
They are very talented at keeping their technological advancements guarded so their technology cannot be imitated. They are always introducing new and innovative products in their computers, personal media players, and mobile phones. A great example of that is that Apple just came up with its iPhone 6. This shows how they are always trying to introduce new products that meet all their customer’s expectations. Apple’s strategy has been so successful that it has even created an “Apple’s culture”.