Case Study: Is the Ipad a Disruptive Technology?

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CASE STUDY: IS THE IPAD A DISRUPTIVE TECHNOLOGY? 1. Evaluate the impacts of the iPad using Porter’s competitive forces model. • Traditional competitor The traditional competitors for iPad are televisions, newspapers, books, music store and magazines. • Supplier The iTunes music store changed the customer perception of album and music bundle. Now, customers have drastically reduced their consumption of album. • Customer Customer will prefer the product with very lower price for their own satisfaction. If someone have a favourite song, so they can download that song via iPad and they would not buy the whole album which is too expensive. • New market entrants When some industries have very low barriers to entry, new companies have several possible advantages. For example e-book that allowed people to read their books online rather than in print. • Substitute product and services Its mean products that are similar and have most or some functionally as same as iPad. For example Samsung. 2. What makes the iPad a disruptive technology? Who are likely to be the winners and losers if the iPad becomes a hit? Why? Disruptive technology is a new technology that comes along and changes the world in a way. iPad is a platform at which it has the capabilities of a laptop or tablet PC but in an elaborate functionally that makes itself unique. Winner The winner in this case is Apple because its ability to replace many item into one iPad. Apple are able to compete with many competitors from different industries such a Apple company succeed get e-books as their supplier and get download any music with lower rate. iPad is successful by replacing all the basic technology. Losers The competitor industry like newspaper which is it needs to produce paper and get customer to buy it at any store. But, iPad make people easy like they have

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