In analyzing Apple and other competing firms, TC Management Consultants found that, relative to its competitors, CanGo occupies a very small position in the Music, Video, Book and Entertainment Retail Industry. Market Analysis The CanGo Company experienced substantial growth in 2009 developing into a $51 million dollar business. This makes it strategically important to analyze the challenges CanGo will encounter with book sales and MP3 sales in 2010 as well as their new $30 million venture into Online gaming. The market analysis will examine CanGo’s position in the book, MP3, and gaming industry.
They have one of the best customer services by having stores that you can take your apple product in to and they’ll try to fix it in 10 minutes or they give you a new one. This is what customers want from a business that takes hundreds of pounds off of them. Apple’s bitten apple logo is recognised around the world. Each year they release a product that’s near on the same with just a few added features but still millions of people buy them, this is because of their renowned reputation in the phone market. Apple use relationship marketing when it comes to their customers as they take personal details such as address, phone number, email etc.
CHAPTER 6: CASE STUDY Analyzing Managerial Decisions: United Airlines Margaret N. Agwuocha Saint Leo University Dr. Patricia Wiseman February 20, 2013 Case Summary The entrance of the Apple’s Computer iTunes Music Store into the digital market made it possible for consumers to buy digital music and audio books over the internet. This saw Apple’s stock increasing from $7/share in April 2003 to over $46/share in August 2005. A look at the Apple’s 10-K statement for the fiscal year 2004 shows an astronomical increase from 2002 to 2004. Apple has maintained a flat pricing policy on all downloaded music ($0.99/song). The record companies were initially happy receiving $0.70/song from Apple since prior to this arrangement, they were not getting paid for downloaded music (Brickley, Smith, & Zimmerman, 2009).
Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers. However Amazon get loads of customer’s everyday purchasing item from their website, this is because their products are very low cost which customers be happy to buy from them. They also give offers to customers who buys their items regular from their website, by giving offers like vouchers or free delivery on next order this would keep the buyers happy so they could shop more often on their site Amazons website is very masculine this is because the website has been using black and white colours with the normal fonts, but few days ago it was Halloween therefore they have made it look very attractive for the customers to shop on their website for Halloween styles clothing for kids and family as they have loads of Halloween products in stock they have putted all the items on low cost so they could get more customers shopping on their site. Because of Halloween they have designed the website homepage with all the top popular item that customers would be interested most they have done this so the
Week 3 Case Assignment Analyzing Managerial Decisions iTunes Music Pricing Ch.7 Torrez Moore July 22, 2013 St. Leo University: MBA 540 Analysis Apple’s sales revenue from it’s downloads will increase not just because of the pricing adjustments with their flat pricing price but also the flexibility pricing will definitely increase with the old tracks being priced at a low cost. This will supplement for fewer sales on the new or popular tracks but statics show the older tracks will definitely increase. The increase in revenue from old tracks will supplement for the shortfall on the sale of the new tracks then the less popular and old tracks will balance the load because of increased revenue. Apple’s Computer iTunes Music Store
Apple boasts 100,000 iPad apps, for instance. One reason Epps is so optimistic for Amazon's tablet is because it'll likely come with signifcant cloud services. Microsoft might have an advantage over others by offering Xbox Live accounts. Other tablet makers could introduce appealing features such as free six-month subscription plans to Netflix. (HP tried a similar strategy when it offered customers 50GB free storage on Box.net.)
The ability to shop from one place is more effective than driving around to several stores and hopes to get the things that they want. The time and money that is saved from this is remarkable. Each year online sales grow and consumersr traditional retailer stores lower in sales. The need for huge malls is becoming a thing of the past. In 2010, the total e-retailers sold more than $412.491 billion worth of merchandise, up from $129.797 in 2009.
E-Books offer reasonably cheap price to customers. Developing technology and proliferation of the internet cause reduction in costs and greater use of eReaders. In 2008, Waterstones began selling the Sony Reader in an agreement which saw the booksellers' branches and Waterstones.com began to supply eBooks. According to Key Note Bookselling 2013 market report, although e-books are predicted to proceed to sight sizeable growth during the next 5 years, printed books are likely to maintain to assume for the majority of sales. “Crossovers between traditional high-street retailers and digital platforms, such as Waterstones’ agreement with Amazon to sell the Kindle in its stores, should also help to boost the performance of such retailers in the near future; although it remains to be seen how well this will work.” (Key Note Bookselling Market Report 2013).
The threat of new entrants is fairly low for the industry because it entails a very high start up cost. VOIP is much cheaper to create the initial infrastructure because it utilizes the internet which most target customers have at this time. The market is highly concentrated, which makes it hard for new companies to get their foot in the door. That being said, big names such as Google have come in to capture a small percent of market share. Google i has the infrastructure to allow users to place calls for free through Google Voice.
Amazon.com: The Brink of Bankruptcy MGIS 467: E-Business Case Study KT 1. Strategy Evolution 1994 - 2000 From its birth in 1994 to the dot com collapse in 2000, Amazon.com implemented a number of changes to its business strategy in attempt to stay on top of the e-commerce industry. Amazon.com started in 1994 as a simple online book retailer. Under this initial strategy, Amazon was receiving all of its revenue from its book sales (sales revenue model), and was popular because it was the first online retailer to do so. Amazon created value for customers early on by providing a space for customers to purchase a large variety of books in one place, thereby reducing the customers product search drastically from the traditional method of going to brick & mortar book stores.