Not only do they sell these items the company sells high end computers to its customers. Apple markets its personal computers has the best computers on the market that feature top of the line features that other companies cannot match. 2. Describe the role of Apple stores as an important part of its marketing strategy? Apple’s retail stores are an important part of its marketing strategy because it has become the face of the company.
Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
During the tenure of former CEO Steve jobs, Apple had extreme unprecedented success. Garnering an almost cult-like following with its innovations, Apple found itself in very unique position in that the products it manufactured were first to market, essentially creating a new market for competitors to challenge it in. While there where computers, phones and mp3 players from different companies none had the integration and usability across all it’s platforms like Apple did. This allowed it to sell one product to a consumer but guarantee this product would work with its other devices. Additional to this, it brought to market a phone that integrated various technologies.
In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”. In 2011, Climate Counts placed Apple in its top category of corporate climate responsibility. As a result of its massive marketing efforts, Apple has built a very loyal customer base that advocates the brand, enabling it to not only recruit customers, but also retain them. This provides a platform for Apple to introduce new products, such as the iPod, iPhone, and iPad. Besides, Apple branding is so successful that it is able to license its “Made for iPod” logo, which serves as a form of advertisement and a revenue source as it earns an estimated 5% of the retail price of such products.
Eric Boosinger ENC 1101-112 12:00 – 12:50 MWF Essay 5, Draft 1 Why Do We Not Consider Video Games A Form Of Art? Are games art? This question has been asked many times and there seems to be no answer that everyone can agree on. The definition of “Art”, according to dictionary.com, is “the quality, production, expressions, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance.” I believe that art can be anything that displays a unique beauty or unusual perception. These two definitions are different but have the same meaning/context.
Assignment 1 Creativity and Innovation, ‘Personal Characteristic’. According to Rhode’s 4Ps personal characteristic, the most important output would be under the ‘Person’, being the person as individual will be the fundamental era and the start of every success in creating or beginning a journey that will count towards the remaining of the 4Ps in theory. For example late co-founder and CEO of Apple product Steve Job and Wozniac has inspirational drive that could not be deterred by failures or concerns, Steve’s ideas became part of global drive for the success of the company which lead to global recognition in demand arguable because how inspired to the world he is as the marketer brand of the largely well-structured company to be, so through that the process of apple became a living dream with the first launching of its first ever product like the IPod, IPhone, IPad, ITunes and IClouds. Despite the hardship behind his innovations finding for the core objective of his creative innovation, he managed to live the dream to the fullest. Job’s contribution to the company is the innovation which took place in the day light of booming technology worldwide and that has made him to think outside the box in a short period of time, questioning and analyzing the outcome success and failures that hold the key of his innovation idea.
This architectural innovation permitted Apple to reap an exceedingly peak percentage of market shares. This market share is purported through a number of other architectural innovations as the company builds its product to remain ahead of the competition. For
Since its inception, Apple has been the computer company to beat. Steve Jobs’ unique vision for the products he created, along with his formula for developing a remarkable competitive advantage, accounts for Apple’s success. As the company grew throughout the years, Steve Jobs and his team maintained and grew this advantage, helping the company to further differentiate itself from its competitors. Siri is a recent product offering which further enhances Apple’s competitive advantage. Apple describes Siri as “the intelligent personal assistant that helps you get things done just by asking” (Apple, 2012).
It is a also important to note that strategy of launching iPod and other subsequent new products were very much in synchronization with the ‘Digital Hub’ strategy. Analyzing the industrial environment based on Porter’s 5 force model we get: 1. Intensity of Rivalry: Apple faced competition from other iPod players such as Zune (Microsoft), San Disk, Creative and Samsung. However despite these companies having more or less the same hardware had less than 10% of the market share because of the launch of iTunes. Within the industry the intensity of rivalry was high though Apple was vey ahead of it competitors even when it was charging a premium price which was $50 to $100 higher than the ASP of other iPods.