Team Video Analysis Report Week 2 1. Issue: Can Go's lack of business planning and structure. CanGo needs to create a Strategic Management Process. Although Can Go has managed to become a successful company without plan this far, in order to maintain their success and/or take their company to the next level they need to create plan. Recommendation:Create mission statement for the company.In the video where the Director of Financing, Clark and Director of Accounting, Ethel were having a conversation about whether Can Go should venture into online gaming, they were both very concerned.
As the gaming industry is continually evolving and expanding, there is a question that is equally evolving and expanding. Parents are constantly asking if video games cause violence in children. As readers continue on there will be examples that support this theory, examples that dispute this theory, and at the end of it all a personal opinion. According to Anita Hamilton the author of Video Vigilantes “about 10% of all video games on the market, Grand Theft Auto is rated M for mature by the Entertainment Software Rating Board, a self-regulated group created by the gaming industry, and is recommended only for players ages 17 or older. Yet there is no law preventing retailers from selling M rated games--including other hot titles like Halo 2, Half-Life 2 and Doom 3--to kids”(Hamilton 61).
In driving in Jacksonville, the Naval Air Station at Jacksonville has outlawed the use of a cellular device while driving on the base. This makes you wonder… why don’t more states and places ban the use of cell phones while driving if it means safer roadways? A student at MIT even did a study using the “most popular, addictive video games of all time”, Mario Kart. His project didn’t include distractions like this one, but it shows us that the game is highly popular and therefore people should take interest and be excited to read about a project that includes the game [Mail Online. (May 8, 2012).
With the increasing popularity of personal computers, gamers were no longer limited to playing their favorite video game titles on proprietary consoles. In 1995, Sony achieved an instant resounding success by releasing the PlayStation and surpassed Nintendo who had been a dominant player in the video game industry for many years. Although Nintendo tried various strategies to counter, Sony quickly captured a significant portion of the market and taking over the dominant position in the industry. In 2001, Microsoft entered the market too by introducing the Xbox console, leaving Nintendo with an even smaller portion of the market. In order to compete against the rivals, Nintendo introduced new strategy which did not enter the same competitive market but sought market shares from a completely different angle.
It went from Super Mario on the Nintendo 64 to X-men on the GameCube. And today my Xbox and I have a date almost every night; we’re getting pretty friendly. I scream at it, it stares back at me, it’s a great relationship. However lately I’ve seen some articles and even books that depict video games as things used to distract us or rot people’s brains. And for a while I believed them, but that didn’t stop me from playing.
Thus, if a user wishes to purchase the Nintendo game cartridges (software), he/she will have to purchase the Nintendo hardware. The incompatibility across competing hardware systems and video game software creates and sustains this network effect. The video game industry is also an example of a two-sided market in that the console producer acts as an intermediary between consumers and video game developers. As such, consumer demand depends on video game developers providing a variety of games, and video game developers desire a large user base for which to produce and sell games (without users, producing the game is useless). The industry also has positive network effects in that as the console user base increases, so does the number of video game cartridges sold.
What is a video game? A video game is an electronic game that involves human interaction with a user interface to generate visual feedback on a video device. In the early days of cartridge consoles, they were sometimes called TV games. Video games have been around for 30 years, but they have come a long way since the days of Pong , Pacman and Frogger. Video games have become prolific and it is very rare that a teenager will not be in possession of a game console, be it a PS3 or Xbox.
This essay will not only shed light on a specific anti-trust case but it will also bring forth an understanding of why certain actions just shouldn’t exist within any business industry. Paramount Pictures Anti-Trust Behavior Paramount Pictures also known as Famous Players-Lasky Corporation is well known for producing many blockbuster hits. Hits like Butch Cassidy and the Sundance Kid (1969), The Exorcist (1973), and Raiders of the Lost Ark (1981) will be forever remembered by many. Although this corporation was deemed to be very successful, it was through block booking where their success was founded. Block booking is a classification of marketing numerous films to a theater as one entity.
The media critics raised concern in congress. The article says that “The unlikely team of Senators Joseph Lieberman, Sam Brownback, Hillary Rodham Clinton, and Rick Santorum introduced a bill in March 2005 that called for $90 million to fund studies on media effects” (Sternheimer 205). The article talks about the research of the media effects. The shooting in Paducah, Kentucky really started all the research because before then, there were never really a school shooting said to be caused by a video game like Doom. The author is trying to persuade the reader to think that video games affect the player.
But in a nascent industry with relatively no standards for advertising, media watchdogs, educators and even some gamemakers are worried. "This kind of marketing is designed to operate at a subconscious level. And kids don't know how to think critically about how someone's trying to get them to be loyal to a brand or buy their products," said Kathryn Montgomery, a professor in the School of Communication at American University and author of Generation Digital: Politics, Commerce and Childhood in the Age of the Internet. Montgomery said the purpose of ads in 3D worlds is often to blur the lines between content and product marketing, and that that's not a new concept. Product companies creating branded content to appeal to kids is as old as the first days of television.