Organizing Apple Inc. has three main organizational goals that helps make them the world’s most valuable company. These three organizational goals are: 1. “Apple Inc. plans to keep creating and releasing computers and consumer electronics that are more user-friendly.” (Training and Development Program for Apple Inc., page 7) 2. “Apple Inc. will focus on opening more stores even on international locations to help increase in sales.” (Training and Development Program for Apple Inc., page 7) 3. Another objective of apple is innovation.
Apple recognised early advantages of globalisation and implemented various strategies to expand internationally which results in wide range of their stores all over the world now. Globalisation has allowed Apple to globally source materials and achieve cost advantages. By Apple knowing the influence of globalisation they have been able to respond good. Quality expectations are another influence that impacts on a business. Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers.
Apple, Inc operates in a fierce competition and marketing strategies are the vital part. According to www.apple.com, “The Company is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design.” This strategy allows Apple to take advantage of marketing mix and offer products as a bundle of goods and services represented by strong overarching branding. It creates
What a few of the functions is: Sales and marketing do is that it works on a message that will generate leads, bring brand awareness for example there has been a lot of marketing and sales in the new iPhone 5. This helps the company get know around the globe which interests customers as well as potential shareholders which helps it make a large, increasing profit. What in ICT function does in Apple Inc. is that is controls IT maintenance it helps to obtain as well as installing hardware and software, it manages the LAN and WAN networks and lastly it helps other ICT users with their PC’s. With this it helps the business
Not only do they sell these items the company sells high end computers to its customers. Apple markets its personal computers has the best computers on the market that feature top of the line features that other companies cannot match. 2. Describe the role of Apple stores as an important part of its marketing strategy? Apple’s retail stores are an important part of its marketing strategy because it has become the face of the company.
Customer service is very good in Apple store because they always to help you get the best deals in the particular product. When you have decided on the product you have chosen, the customer service in Apple store will help you with information on the product and whether you should buy it for a long-term as this could be beneficial for the future. After this stage you have a decision to make on whether you will buy the product or you won’t buy it. Let’s say you purchased the product then they may ask you whether you want it delivered or you will take it with you. After you have purchased the particular product they may ask you for your details so you can get great offers and
In turn, Apple executives must have a passion for Apple products, be tech savvy and knowledgeable of their products and they must have open communication with store employees and listen to their ideas. 3. Information-sharing could have the greatest negative impact. Apple encourages its employees to share ideas, whether in agreement or disagreement, in order to come up with creative ideas to gain competitive advantage. If the employees did not use information sharing and kept their thoughts to themselves, it could take a long time to come up with new ideas and get them out to the
Because Best Buy had a strategic plan and stuck to it, they were able to be successful in their growth. Best Buy's implementation of this change and being successful is now considered a best practices for major companies. The comparison of both of these companies will be interesting because it will give undeniable proof of no flexible, a company could go bankrupt. Industries now are competitive and forever changing. There are only two choices: change or bankruptcy.
You are very creative and original so you can definitely come up with smart ideas to promote and advertise products for companies. You are also very imaginative so you can come with up new designs and labels to market the company better. 7. Ask Person #2 Who is this person? What is their relationship to you?