Apple Essay

1443 Words6 Pages
Assignment # 2 Case 14 By: Jennifer L. Crandall Strategic Management 1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? Apple’s overall competitive strategy is very well thought-out. They have done an excellent job on keeping up with technologies and new innovative ideas when introducing new products. Also, they have pursued a differentiation and innovative strategy within its three core products. Apple’s strategy is continuously evolving as technology evolves which it is great because it is expected from them. They are very talented at keeping their technological advancements guarded so their technology cannot be imitated. They are always introducing new and innovative products in their computers, personal media players, and mobile phones. A great example of that is that Apple just came up with its iPhone 6. This shows how they are always trying to introduce new products that meet all their customer’s expectations. Apple’s strategy has been so successful that it has even created an “Apple’s culture”. People do lines to get Apple’s new products and are willing to pay high prices for it. As I said before, Apple’s strategy is always evolving and all their pieces fit well together since they have done a pretty good job on integrating their first-to-market technologies, product differentiation, and prices strategies among one another. Apple’s three main core products are built upon its value chain activities and they intercommunicate well together. 2. What are the key elements of Apple’s strategy in computers, personal media players, tablet computers, and smartphones? Have its strategies in its core businesses yielded success? Explain. Apple uses a great differentiation strategy. Also, they are always coming up with new innovative
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