Hard Rock Cafe - Global Strategy

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1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. Since Hard Rock Cafe was founded in 1971, it has focused solely on its experience differentation strategy. It has given the consumer the thematic experience of rock music experience, memorabilia and personal experience/stories from staff. It has now since adopted a more multi domestic strategies such that social norms and preferences are considered when it comes to developing the menu for local tastes. This is further stressed by the fact that half of the cafes are franchises. Hard Rock Café took the opportunity to expand its offering by venturing into the establishment of Casinos and Hotel in some known tourist destinations. Popular places like Macau, Atlantic City and Las Vegas. The Hotel brand became known in some parts of the United States, Madrid, Orlando, Bali, Pattaya and a lot more. 2. As Hard Rock Café has changed its strategy, how has its responses to some of the 10 decisions of OM change? • Design of Products & Services Hard Rock Café offers both products & services as its core business. It offers food, hotel rooms, theme park, casinos, gift items as the products sold in the retail area, it has musical memorabilia which serves as items viewed at the museum. Aside from this, it offers the “Hard Rock experience” with the way its wait staff interact with its customers, and the quality of music and entertainment it showcases. Imagine the multitude of customizations the Operations Managers have to face all the time, from determining how the mugs should look like, how big should the food portions be, what ingredients to use, which memorabilia should they bring over. Dependent on the Location of a Cafe, the menu is tailor fit to the profile of the market. An example would be the focus of less hamburgers and more on fish and lobsters in its British

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