Ruby Tuesday Strengths And Weaknesses

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Competitive Advantage William Hartzfeld Bus 100 December 1, 2013 Dr. Manners A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a strategic planning tool that can help a business to boost profits and productivity by understanding its competencies (strengths and weaknesses) as well as the competition. The restaurant I choose to identify their competitive advantage is Ruby Tuesday. Ruby Tuesday was founded by a young man named Sandy Beall near the campus of the University of Tennessee and has brown to more than 800 restaurants worldwide. Strengths As a whole, Ruby Tuesday has many strengths as a local restaurant. One strength is about Ruby Tuesday is the traditional American cuisine. There are quite a few restaurants in this same category across America today, yet somehow Ruby Tuesday seems to stand apart from the rest. The type of food they serve plays a few parts in this, of which will be discussed as the weaknesses are indentified. Ruby Tuesday has an extensive menu that has such varieties from hamburgers, fries, steaks, seafood to low calorie choices. Having such an extensive menu…show more content…
Marketing has been the key reason for Ruby Tuesday’s financial issues throughout the years since they first opened. They have tried on numerous occasions to rectify the issues and addressing their marketing shortfalls. It appears that timing was the issue on multiple occasions. At the beginning of the recent recession, Ruby Tuesday decided to do upgrade to their facilities. Normally, upgrades are never conducted during a time when funds for customers are minimal and customers prefer to stay and home and feed their families as a way to reduce excess costs. The problem then was that the market for restaurants like Ruby Tuesday wasn’t great need for people as they had less money to spend going out to eat. Overall this wasn’t the best time to spend a lot of money on

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