Franchises allow individual owners to leverage a well-known brand name and benefit from the purchasing efficiencies and operational expertise of the franchiser. Franchise agreements generally cover a specific geographical market and outline restaurant operating requirements, such as hours of operation, menu offerings, and pricing. Annual sales average is $694,000 for a QSR franchise, according to the National Restaurant Association (NRA). In QSRs, customers generally order and pay before eating. While most QSRs are fast food restaurants, QSRs also include fast casual restaurants, which offer higher
Ruby Tuesday is located internationally in Canada, Chile, Egypt, Guam, Honduras, Hong Kong, Iceland, India, Kuwait, Romania, Saudi Arabia, The United Arab Emirates, Trinidad, and the United Kingdom with the highest overseas concentration in Chile and India. Their menu includes a combination of American and ethnic foods which include burgers, steak, ribs, seafood, fajitas, pastas, a variety of appetizers, and its famous salad bar. (Ruby Tuesday Inc., 2013) During its conception the brand vision was a restaurant where quality food and beverages were sold by passionate people taking pride in the services and products they were offering. (Ruby Tuesday Inc., 2013) While this held true for some years in 2009 the company decided to expand including adding Lime Fresh Mexican Grill and Marlin & Rays, and Wok Hay restaurants to its portfolio while simultaneously up-marketing the parent brand. The up-market included removing the imitation Tiffany lamps and bric-a-brac décor of your neighborhood casual restaurant it was known for to a pricier and fancier menu and more upscale décor.
Although there are options for drinks, French Fries, and meals, it is suitable to say that menu of In and Out is very limited, compared to other franchise hamburger stores. 3. Effects on market Since burgers from In and Out cost less and taste better, customers who have an option of going to In and Out or to another hamburger franchise tend to choose the former. Also, the limited numbers of menu enables In and Out to still provide burgers quickly
The 50 largest companies are hold more than 25% the revenue in the industry (Hoovers, 2013). At present, the key industry trends of the fast food industry should focus on the competitive dynamics and direction of the industry. The major parts include firms focusing competition strategy environment analysis and investing the development of their brand. The Quick Service Restaurant is one of the most competitive industries in the world. Jack in the Box’s main competitors in this industry is the national and regional hamburger fast food chains of Burger King, and McDonald’s.
Ruth Chris believes that restaurant competition is based on, among other things, quality of food products, customer service, reputation, restaurant location, name recognition and price. The Company’s restaurants compete with a number of fine dining steakhouses within their markets, both locally owned restaurants and restaurants within regional or national chains. The principal fine dining steakhouses with which the Company competes are Fleming’s, The Capital Grille, Smith & Wollensky, The Palm, Del Frisco’s and Morton’s of Chicago. Many of the Company’s competitors are better established in certain of its existing markets and/or markets into which it intends to
Argentinian Cuisine Argentina is a large and very developed country that produces and exports beef, grains, and wine. Argentine cuisine is influenced by Europe, and includes many Spanish, Italian, and French-style dishes. Although they are influenced by Europe the Argentinians add their unique style to these dishes, making them their own. For example Argentine pizza is prepared very differently compared to traditional Italian method, “the Pizza made with very thin, and sometimes thick, high-rising doughs, with or without cheese, cooked in the oven or a la piedra (on a stone oven), and stuffed with numerous ingredients-- is a dish which can be found in nearly every corner of the country. Buenos Aires, Rosario, and Córdoba also serve it with fainá, which is a chick pea-flour dough placed over the piece of pizza” (en.wikipedia.org).
American Regional (summer 2011) Week 7 Project Cuisine of the Southwestern United States is food styled after the rustic cooking of the Southwestern United States. It is also known to be very popular in the west coast state of California. It comprises a fusion of recipes for things that might have been eaten by Spanish colonial settlers, cowboys, Native Americans, and Mexicans throughout the post-Columbian era; there is, however, a great diversity in this kind of cuisine throughout the Southwestern states. Southwestern cuisine is similar to Mexican cuisine but often involves larger cuts of meat, and less use of tripe, brain, and other parts not considered as desirable in the United States. Like Mexican cuisine, it is also known for its use of spices and accompaniment with beans (frijoles), cooked in a variety of manners.
Currently, there are eight remaining Olive Garden locations in Canada. The company’s success stems from The Darden Restaurant Corporations knowledge of taking on a competitive edge and advantage. With the economy in its current state, Darden’s corporate executives noticed what guests were responding to and purchasing and what competitors were using to bring in business. When restaurants began to sell economy influenced meal deals, for example, Chili’s two for $20.00 deal, Olive Garden created a three-course meal deal for one for $12.95, which also included unlimited soup or salad. Furthermore, Olive Garden has been the leader of lunch specials since their introduction of their homemade unlimited soup and salad lunch deal for $6.95.
Many of the large fast food restaurants that we as Americans are familiar with are McDonald’s, Burger King, Taco Bell, Subway, and Kentucky Fried Chicken, but they do not end here. These restaurants, regardless of the controversy they cause in America, have become very popular across the world. The National Restaurant Association reported that in 2006 the global fast food market grew by 4.8 percent and reached a value of 102.4 billion and a volume of 80.3 billion transactions (Duram). Being that there are only seven billion people in the world, 80.3 billion fast food purchases between customers and restaurants is a great amount of transactions. We can closely the study the globalization of American fast food restaurants around the world and the impact they have had on other cultures.
McDonalds and Burger King may not be good for you, but to most people it tastes good. The most popular food on the menu for both restaurants is the French fries. McDonalds fries contain potatoes, vegetable oil, canola oil, hydrogenated soybean oil, natural beef flavor, citric acid preservative, dextrose, sodium acid, pyrophosphate, salt, Canola oil, corn oil, soybean oil, hydrogenated soybean oil, citric acid, and Dimethylpolysiloxane (what’s in). In comparison to Burger King fries which contain Potatoes, Soybean Oil, Modified Potato Starch, Rice Flour, Salt, Leavening (Disodium Dihydrogen Pyrophosphate, Sodium Bicarbonate), Dextrose, Xanthan Gum, and Sodium Acid Pyrophosphate (Burger King). Although the ingredients may be somewhat similar the taste of the fires are very different.