Jack in the Box Analysis

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Industry Analysis Intensity of Rivalry among incumbent Firms Jack in the box is part of the fast food hamburger restaurant. The fast food industry, we also call it as Quick Service Restaurants. It can be separate into pizzerias, carryout, cafeterias, and sandwich shops. The modern system of fast food is started in the middle of 1930’s Great Depression. With the development of the society rhythm, the fast food has become necessary industry for people's life. U.S. fast food companies are now franchised in over 100 countries. In the U.S. there are over 200,000 fast food restaurants. Revenue has grown from $6 billion in 1970 to $160 billion last year, an 8.6% annualized rate. The 50 largest companies are hold more than 25% the revenue in the industry (Hoovers, 2013). At present, the key industry trends of the fast food industry should focus on the competitive dynamics and direction of the industry. The major parts include firms focusing competition strategy environment analysis and investing the development of their brand. The Quick Service Restaurant is one of the most competitive industries in the world. Jack in the Box’s main competitors in this industry is the national and regional hamburger fast food chains of Burger King, and McDonald’s. However, Jack in the Box also competes against another huge company in this industry is Yum! Brands, Inc. JACK= Jack in the Box, Inc. BKW = Burger King Worldwide, Inc. MCD = McDonald's Corp. YUM = Yum! Brands, Inc. Industry = Restaurants From Yahoo finance, Jack in the Box, Inc. currently operates with more than 2,200 restaurants in 21 states, and Qdoba Mexican Grill, a leader in fast-casual dining, with more than 600 restaurants in 44 states, the District of Columbia and Canada (2013). Burger King Worldwide, Inc. operated 7,293 franchise restaurants and 183 company restaurants in the United States and

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