Chick-Fil-A Case Study Of A Boneless Chicken

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sandwich steamed from Cathy’s childhood years (Fame, 2005). Cathy recalled his mother’s cooking and how she had perfected the way she cooked chicken breast, Cathy’s mother cooked chicken breast in a way that made them exceptionally juicy. In the Cathy’s home the white meat from the breast of a chicken was savored. So how did Cathy remove the bone from the chicken breast? Goode Brothers Poultry contacted Cathy and asked him if he wanted to purchase scraps, of boneless skinless chicken. You see the Goodes were producing chicken for an airline company; however they frequently ran into a problem. They had to disregard several pieces of chicken that were to small for the airline. It was these scraps that Cathy realized would make it quick…show more content…
This restaurant was only three hundred and eighty four square feet of space; however by having such a limited amount of space Cathy was able to keep cost down. Cathy opened this restaurant for seventeen thousand dollars an amount that was far less than he anticipated. Opening restaurants in malls Cathy concluded was a way to get more selling capacity per dollar (Fame, 2005). The menu for the restaurant was simple, it consisted of five items; boneless chicken breast sandwich, potato fries, coleslaw, lemon pie, and lemonade. Over the course of years new items would be added to the menu; however the original Chick-fil-A sandwich would always be the leading sandwich. Since 1967 Chick-fil-A has become the second largest quick service restaurant in the United States. Currently, there are over one thousand seven hundred locations in thirty nine states. In 2012 sales reached four point six billion dollars, this was a fourteen percent increase since 2011. Chick-fil-A’s SWOT analysis Strengths *Established in the United States *1700 locations in 39 states *Successful advertising slogan: “Eat morchicken” *Well known for its chicken sandwich and other chicken products. *Option to order online and delivery service for large orders *Biblical principle based restaurant Weaknesses *Restaurants only in the United States *Competitors locations out number Chick-fil-A restaurants…show more content…
It is simple really they can open their own chicken coop. By doing this they will be able to keep their cost of poultry down and ultimately make more profit. Another benefit to Chick-fil-A opening their own chicken coop is that they would be better able to control the avian flu. The avian flu is spread through contaminated water and dirty living conditions. By keeping the chickens living conditions in immaculate condition they can better control this disease. They will also be able to identify the birds infected with this disease and remove them from contaminating other birds. The last thing a chicken coop can do for Chick-fil-A is turn their competition into an opportunity. By owning their own coop they can develop a partnership with their competitors. They then will be able to sell healthier and safer poultry to all of their competitors. Analyze corporate-level and business-level strategy Chick-fil-A’s mission statement is: “Be America’s best quick service restaurant” (Farfan, 2013). This mission statement is similar to every other fast food restaurant in America. However, its purpose is different than all other fast food restaurants. Chick-fil-A’s purpose is: “To glorify God by being a faithful steward in all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A” (Farfan, 2013). Chick-fil-A bases their corporate strategy

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